Note: The job is a remote job and is open to candidates in USA. Flashfood is on a mission to reduce food waste and make high-quality, affordable food accessible to everyone. They are seeking a Senior Manager, Revenue Marketing to own the marketing strategies that engage enterprise grocery retailers and drive revenue growth.
Responsibilities
- Define how Flashfood shows up to enterprise grocery retailers across every buyer touchpoint
- Build the annual B2B marketing plan, establishing priorities, investment areas, and campaign themes that support revenue goals
- Develop a deep understanding of grocery retail decision-makers and continuously refine how we engage them
- Partner with Revenue leadership to identify market opportunities and strategic growth initiatives
- Act as the connective tissue between Product Marketing, Sales, Partnerships, and Customer Success to ensure a consistent market narrative
- Design and execute targeted campaigns that generate engagement and pipeline from priority retailer accounts
- Develop account-based programs that combine paid media, email, and personalized outreach
- Create scalable approaches to engaging senior retail decision-makers while maintaining a highly targeted go-to-market motion
- Leverage buyer signals, intent data, and AI-powered workflows to identify opportunities and activate campaigns
- Continuously test, optimize, and evolve programs based on performance and business priorities
- Own Flashfood's LinkedIn strategy, including company presence, executive thought leadership, content promotion, and audience growth
- Build a content strategy that supports awareness, consideration, and deal acceleration across the buyer journey
- Partner with Product Marketing to translate customer insights, product innovation, and industry trends into compelling stories
- Create customer success narratives, ROI-focused case studies, and proof points that demonstrate measurable retailer outcomes
- Identify opportunities to elevate Flashfood's visibility within grocery, retail technology, and sustainability conversations
- Lead Flashfood's event and field marketing strategy, including trade shows, retailer meetings, executive dinners, and industry gatherings
- Design programs that create meaningful interactions with senior grocery leaders and support relationship-building throughout the sales cycle
- Ensure every event and engagement program has clear objectives, follow-up plans, and measurable business outcomes
- Define the metrics that matter and build reporting that clearly connects marketing activity to pipeline and revenue outcomes
- Partner with RevOps to strengthen attribution, lead management, and performance visibility across the funnel
- Evaluate and implement AI, automation, and emerging technologies that improve efficiency and effectiveness
- Deliver actionable insights and recommendations to leadership based on campaign, channel, and pipeline performance
- Foster a culture of experimentation, learning, and continuous improvement
Skills
- 5+ years in B2B demand generation, with experience selling into enterprise grocery, retail, or CPG accounts
- A track record of owning strategy and making channel investment decisions
- Proven campaign strategy and execution experience across channels including building, tracking, and optimization
- Experience owning the company strategy for trade show, industry events, hosted dinners, and other programs
- Strong content development experience, including campaign copy, targeted emails, and event promotion
- A strategic thinker and clear communicator who can articulate the plan clearly to both marketing and sales stakeholders
- Genuine fluency with AI tooling for B2B marketing activations
- A natural cross-functional partner who keeps internal teams aligned and bought into the B2B marketing strategy
Benefits
- Equity
- Comprehensive benefits
- 100% remote work with flexibility and trust
- Mission-driven work that reduces food waste and expands access to affordable food
- A fast-growing, collaborative team with big ambitions
- Real opportunities for career growth
Company Overview