Note: The job is a remote job and is open to candidates in USA. VIAVI Solutions is a global leader in test and measurement and optical technologies. They are seeking a Senior Marketing Manager for Fiber and Access Solutions to lead a matrixed team responsible for marketing strategy and execution in various solution areas, including test instruments for fiber and cable broadband networks.
Responsibilities
- Lead a global, matrixed team responsible for developing and executing an integrated marketing plan that establishes VIAVI as a thought leader, drives awareness, creates demand, and supports our sales team through effective sales enablement and content
- Serve as the overall marketing communications lead for the FAS BU responsible for developing audience-appropriate marketing assets including collateral, customer events and/or seminars, social media, SEO, digital/websites, blogging, etc
- Act as strategic lead for major corporate events where FAS solutions are the primary product lines represented
- Align with other VIAVI marketing program teams on events and activities where the FAS BU products/solutions can also be marketed
- Define and manage the program execution budget
- Orchestrate and manage the execution cycles with the regional teams, creative services, marketing operations, Web, PR, Social and other critical centralized business functions necessary to execute
- Define and manage the program execution budget
- Define metrics necessary to demonstrate success and support business outcomes
Skills
- Strong background in B2B technology marketing, with special emphasis on program and campaign development and management
- Ability to think strategically while being willing to 'roll up your sleeves' and execute
- Demonstrated track record of being able to work independently and deliberately with an entirely remote set of stakeholders globally
- Strong content development and editing skills, to include message development, and email, ad, and web copy
- Strong interpersonal and influencing skills; must be able to work across a wide swath of the organization to develop and agree upon strategic marketing plans and related budget decisions; comfortable interacting with executive suite
- Must be extremely well-organized and able to juggle multiple projects / priorities at once with meticulous attention to detail
- Minimum 5-7 years of marketing program management experience delivering complex and diverse portfolio technology solutions to global audiences
- Experience marketing to network operators, hyperscale companies and data centers
- Keen understanding of the data center ecosystem, including hyperscalers, co-location providers, and the contractors who serve them
- Proven track record of generating awareness and leads with integrated marketing programs
- Familiarity with the major industry bodies, trade events and media
Company Overview
Company H1B Sponsorship