Note: The job is a remote job and is open to candidates in USA. Baker Hughes is the leading energy technology company, who delivers across the energy value chain through our market-leading business segments. The Senior MarTech Specialist, Marketing Automation & MarTech Platforms is responsible for optimizing and governing Marketo, while strengthening the broader MarTech ecosystem to enable scalable, data-driven, and high-quality campaign execution.
Responsibilities
- Own and support governance of the enterprise marketing automation platform (Marketo) as the core campaign execution engine
- Monitor platform health, troubleshoot issues, and assist with configuration, audits, and enhancements
- Define, document, and maintain enterprise standards for data structures, workflows, campaign setup, and system usage
- Establish and maintain governance frameworks including templates, channels, tagging structures, and reusable assets
- Drive advanced segmentation strategies to enable personalized, data-driven ABM (1:1, 1:Few, and 1:Many) programmes
- Translate campaign strategies into structured workflows across marketing automation and project management platforms, supporting demand generation across acquisition, nurture, events, and digital engagement
- Oversee campaign orchestration to ensure scalable, repeatable, and high-quality delivery
- Ensure complete and accurate event data capture with no discrepancies or gaps, and deliver aggregated data in marketer-defined formats to enable downstream processing and leadership reporting
- Support the ongoing optimization of our broader MarTech ecosystem (Cvent, Measure, Workfront, Drupal and integrations / flows with Salesforce, Website, Linkedin, Google Ads and 6Sense)
- Ensure alignment and consistency across interconnected platforms within the MarTech stack
- Diagnose and resolve data synchronization issues across our stack, primarily between Marketo and Salesforce, as well as other platforms
- Collaborate with Brand, Marketing and External Communications (BMEC) teams to enable seamless use of marketing technology platforms
- Identify opportunities to leverage AI across the Marketo environment and broader MarTech ecosystem to improve campaign execution, segmentation, analytics & reporting and operational efficiency, partnering with vendors to prioritize use cases
- Provide day-to-day direction and workflow oversight for an offshore campaign operations team
- Ensure campaign requirements are translated into clear technical specifications and build instructions
- Oversee intake, prioritization, and delivery tracking across campaign workflows
- Oversee campaign outputs for accuracy, quality, and brand compliance
- Identify and implement process improvements to increase efficiency and scalability
- Design and execute QA and testing protocols across campaigns and platforms
- Support global data privacy & compliance initiatives, including consent management and preference center operations
- Maintain strong data quality and alignment across Marketo, CRM, and connected platforms, while managing end-to-end data flow and system handoffs for all events and campaigns (e.g. Annual Meeting, content syndication, etc.)
- Act as a key partner to Marketing, Sales, Web, and DT teams to enable integrated campaign execution
- Partner with Digital Technology and InfoSec teams to ensure marketing initiatives align with enterprise standards and security requirements
- Assist in preparing business cases for optimization decisions, vendor evaluations, and potential migrations
Skills
- 5 to 7+ years of experience in marketing operations, marketing automation, or digital marketing
- Strong hands-on experience with Marketo and familiarity with broader MarTech ecosystems
- Experience working with CRM platforms such as Salesforce
- Strong understanding of campaign workflows, segmentation, and marketing data architecture
- Experience coordinating external/offshore campaign execution teams
- Strong attention to detail, quality control, and process discipline
- Excellent organizational, communication, and stakeholder management skills
- Comfortable working across global, cross-functional teams in a fast-paced environment
- Experience working with marketing project management tools (e.g., Workfront is a plus)
Benefits
- Contemporary work-life balance policies and wellbeing activities
- Comprehensive private medical care options
- Safety net of life insurance and disability programs
- Tailored financial programs
- Education Assistance
- Generous Parental Leave
- Mental Health resources
- Dependent Care
- You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
- This position is eligible for our comprehensive and competitive benefits package, which can be found ***[here](https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.bakerhughesbenefits.com%2Fguide&data=05%7C02%7CSHRIJA.NEEMA%40bakerhughes.com%7Cd395b1802c834603fa8e08dc43a37ca4%7Cd584a4b7b1f24714a578fd4d43c146a6%7C0%7C0%7C638459616712836108%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=T%2B63fCdcAYmaPH0GXOxEUyHaQaCDCUFc0ILPtVAtowk%3D&reserved=0)***, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
Company Overview
Company H1B Sponsorship