Note: The job is a remote job and is open to candidates in USA. Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences and proprietary technology. The Senior Media Operations Specialist is responsible for onboarding new employees, optimizing media operations processes, and managing Dynamic Creative Optimization campaigns to ensure high-quality outputs and effective communication across teams.
Responsibilities
- Through an established workflow, published SOPs, and best-in-class tools, technology, and resources, the SMOS is accountable for onboarding employees into the Media Operations Specialist role
- In conjunction with the Manager, Ad Operations, the Senior Media Operations Specialist is responsible for setting the systems and infrastructure for accurate deployment of client creative assets, ensuring materials are delivered precisely, timely and to the exact specifications as outlined in contractual agreements with stakeholders – internal and external
- Following predetermined evaluation periods, the SMOS will assess all onboarding documentation and make necessary updates to ensure alignment with current processes
- With an eye on standardization, quality, automation and continuous improvement, the SMOS will be responsible for continuous review and optimization of processes
- Accountable for process improvements through the lens of digital transformation, SMOS will provide ongoing training and support for the media operations specialist team
- Ensure that all campaign elements, such as creative assets, dynamic elements, and tracking codes, are correctly implemented and delivered to the channel teams
- Facilitate clear and effective communication between account service, integrated planning, channel and media operations to ensure alignment on campaign creative, timelines, and deliverables
- Act as the first point of contact for resolving any issues or discrepancies that arise during the campaign lifecycle, coordinating with all teams to find solutions
- Provide training and support to internal teams on media operations processes and tools, ensuring they have the knowledge needed to manage client expectations effectively
- Foster a collaborative environment between teams, encouraging open communication and teamwork to achieve common goals
- Manage and execute Dynamic Creative Optimization (DCO) campaigns across platforms (e.g., CM360, DV360, Meta, etc.), ensuring accurate setup, trafficking, and delivery
- Collaborate with Strategy, Creative, and Analytics teams to translate campaign objectives into dynamic creative frameworks, including audience segmentation, messaging variants, and feed logic
- Oversee creative feed onboarding, QA, and ongoing validation, ensuring data integrity and alignment with creative logic
- Troubleshoot and resolve issues related to feed ingestion, creative rendering, and dynamic logic application in partnership with internal teams and external vendors
- Conduct thorough QA of dynamic creatives, including scenario-based validation (audience, geography, device, etc.) to confirm correct variant delivery
- Partner with vendors to implement advanced DCO use cases, including real-time triggers and personalization strategies
- Act as a subject matter expert (SME) for DCO within Media Operations, contributing to best practices, SOP development, and training
- Identify opportunities to scale DCO adoption across clients and improve campaign performance through personalization
- Contribute to process standardization and automation for dynamic creative workflows
- Proactively support and participate in agency improvement initiatives
- Support other teams as time permits
- Other duties as assigned
Skills
- Bachelor's degree in Communications, Public Relations, Marketing, Information Technology or a related field
- 4+ years of experience in related fields; Media, Analytics and/or Operations preferred
- Computer literacy to include proficiency with Microsoft Office Suite of Products (Word, Excel, PowerPoint)
- Must be detail oriented, multi–task and possess strong organizational skills
- Strong written and verbal communication
- Advanced Microsoft Excel skills
- Intermediate or higher familiarity with ad serving platforms (GCM360)
- Experience working with structured data feeds, including validation, transformation, and troubleshooting
- Familiarity with dynamic ad serving workflows within platforms like Campaign Manager 360 and rich media/DCO tools
- Strong QA mindset with ability to validate complex creative permutations at scale
- Ability to interpret and apply naming conventions, taxonomies, and feed schemas to ensure consistency across campaigns
- High exposure to ad campaign management; ad trafficking, campaign setup, and monitoring
- Experience executing personalized or localized campaigns at scale (e.g., geo-targeted messaging, local-level creative, product-driven ads)
- Exposure to feed-based creative automation tools (e.g., Smartly.io, Google Studio, Celtra, Flashtalking, Jivox, AdForm)
- Understanding of data signals used in DCO, including first-party audience data, behavioral triggers, and contextual inputs
- Ability to partner cross-functionally to evolve DCO strategies and improve operational efficiency
Company Overview