Note: The job is a remote job and is open to candidates in USA. Ahrefs is seeking a Senior Product Marketing Manager to join their growing Product Marketing team. In this role, you will act as a bridge between product innovations and the market, ensuring effective communication of product value while leading customer research and executing go-to-market strategies.
Responsibilities
- Run customer research to uncover pain points, needs, and market gaps specific to our target audience
- Collect and synthetize customer feedback into actionable insights for the product roadmap
- Plan AND execute go-to-market (GTM) strategies for new features and products in collaboration with Product Managers
- Develop clear, compelling marketing assets that support GTM launches like:
- Landing pages
- Sales enablement materials
- Brochures
- Social media carousels
- Conduct user interviews, making sure we build tools that genuinely solve problems for our audience
Skills
- A deep, firsthand understanding of the challenges and workflows that marketers face today, ideally through direct experience
- At least 5 years of practical, hands-on experience in a marketing role at a SaaS company
- Proven ability to perform customer research, analyze feedback, and translate it into product-shaping insights
- Experience developing and executing go-to-market strategies for SaaS products
- A strong data-driven mindset for measuring and iterating on marketing efforts
- A portfolio of your work/vibe-coded tools/personal projects that support your experience
- Strong knowledge of SEO principles and market dynamics
- Familiarity with Ahrefs products and how they're used by marketers
- Experience with content creation and sales enablement material development
Company Overview