Note: The job is a remote job and is open to candidates in USA. Guardz is a rapidly emerging player in the cybersecurity sphere, focused on creating a safer digital landscape for small and medium businesses. They are seeking a Senior Product Marketing Manager to oversee product marketing initiatives, from market insights to go-to-market execution, ensuring effective communication of product value to customers.
Responsibilities
- Competitive Intelligence: Analyze market trends, customer insights, and competitor activities to inform strategy and identify opportunities
- Market Positioning & Messaging: Develop clear, differentiated, and value-driven messaging that articulates the unique benefits of our products
- Go-to-Market: Lead execution of product launches and campaigns end-to-end. Partner closely with Product, Sales, and Customer Success to ensure alignment and strong market impact
- Sales & Channel Enablement: Own creation of high-quality enablement assets (pitch decks, battle cards, one-pagers, product guides). Ensure sales and partners are equipped to clearly communicate value and win deals
- Content & Demand Support: Work closely with marketing to translate product value into compelling content (case studies, web, campaigns). Ensure content aligns with positioning and drives pipeline
- Metrics/Outcomes: Define and track success metrics for launches and messaging (e.g., pipeline impact, win rates, adoption)
Skills
- 4+ years of experience in product marketing, preferably within the cybersecurity or managed service space
- Proven track record of owning and executing product marketing initiatives end-to-end, not just contributing
- Strong ability to translate complex products into clear, compelling value propositions for different audiences
- Experience working closely with sales teams and enabling revenue outcomes (not just producing assets)
- Highly analytical with a structured approach to competitive research, positioning, and decision-making
- Strong storytelling and communication skills with a focus on clarity, simplicity, and impact
- Comfortable operating in a fast-paced startup environment with a strong bias for action and execution
- Native-level English
- Experience in cybersecurity
- Familiarity with MSPs or small business ecosystems
Company Overview