Note: The job is a remote job and is open to candidates in USA. Scanner is a company focused on enabling teams to search and detect across massive data sets effectively. The Senior Product Marketing Manager will own the marketing engine, including product positioning, content production, and sales enablement, while collaborating closely with various teams to enhance Scanner's presence and effectiveness in the market.
Responsibilities
- Own the end-to-end marketing engine: narrative, website, case studies, product launches and campaigns, and sales enablement—while building genuine, trusted relationships with security teams and customers
- Product positioning and messaging architecture, translating it into clear narratives across the website, blog, decks, campaigns, and customer-facing assets
- Lead content production: one-pagers, case studies and customer stories, landing/solution pages, launch and campaign copy, customer newsletters, and non-technical blog posts
- Drive executive and social storytelling, including LinkedIn/X ghostwriting for founders and key leaders to amplify product narratives and launches
- Support event and field marketing, our most important demand-gen channel, by owning how Scanner shows up before, during, and after events. Partner with our sales and operations teams to define messaging and content, including figuring out which product launch to center each event around, so every conference, dinner, or meetup feels consistent and high-impact. Goal: Scanner is everywhere our buyers go
- Partner on sales enablement. Collaborate with the GTM team to co-create and maintain high-impact decks, objection-handling guides, and competitive battlecards that accelerate live deals. Ensure the GTM team is fully equipped to sell the latest product narrative through consistent launch and feature communications
- Lead ongoing market, persona, and competitive work: persona research and ICP refinement, competitive analysis/mapping, and community engagement
Skills
- 5+ years of experience marketing security, infrastructure, or technical B2B products
- Hands-on, senior IC mentality. You personally own positioning, narratives, launches, and pipeline-impacting assets rather than optimizing for team-building
- Fluent across core GTM levers: product positioning, content production, sales enablement, and competitive insights. Partner with demand gen to build a cohesive strategy around campaign launches
- Sales-first view: you build collateral that actually gets used and measure enablement by win-rate and sales cycle impact
- Bias to ship: rapid testing, clean reporting, and tight stakeholder communication
- Ability to work directly with founders to shape GTM strategy and execute experiments from concept through launch
Benefits
- Meaningful equity
- Comprehensive benefits (Medical, Dental, Vision, 401k, commuter)
- Hybrid/remote-friendly with regular in-person collaboration in San Francisco
Company Overview