Note: The job is a remote job and is open to candidates in USA. BILL is a rapidly growing Fintech company focused on empowering businesses through innovative financial tools. The Senior Product Marketing Manager will shape strategy and drive execution across the go-to-market lifecycle for the payments portfolio, collaborating with various teams to enhance product adoption and customer engagement.
Responsibilities
- Drive go-to-market (GTM) strategies that deliver on business goals by solving customer problems and translating insights into executable plans
- Quickly develop deep product expertise and understanding of customer workflows, partnering with Product to influence roadmap and feature development
- Serve as a customer champion, turning insights about needs, journeys, and segments into messaging and programs that resonate
- Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts
- Own GTM leadership, aligning cross-functional stakeholders, securing resources, and supporting effective launches
- Manage end-to-end projects, ensuring alignment and execution across highly matrixed teams
- Partner with Sales to deliver enablement content, tools, and processes that drive adoption, address competition, and support new capabilities
Skills
- 5+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level
- Proven experience in B2B SaaS and/or fintech
- A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy
- Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into actionable strategies
- Strong strategic and analytical mindset, with the ability to work closely with market research and analytics teams
- Demonstrated ability to work cross-functionally and influence without direct authority
- Strong written and verbal communication skills, with experience developing sales enablement tools and presenting to leadership
- Experience managing complex projects end-to-end in a highly matrixed environment
- Direct experience in payments or fintech
- Ability to navigate ambiguity and adapt strategies in dynamic environments
- Self-starter mindset with the ability to operate independently and proactively
- Skilled in storytelling and presentation, with the ability to engage both internal and external audiences
- Collaborative working style, with a proven ability to build alignment across Product, Sales, and Marketing
Benefits
- 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
- HSA & FSA accounts
- Life Insurance, Long & Short-term disability coverage
- Employee Assistance Program (EAP)
- 11+ Observed holidays and wellness days and flexible time off
- Employee Stock Purchase Program with employee discounts
- Wellness & Fitness initiatives
- Employee recognition and referral programs
Company Overview