Note: The job is a remote job and is open to candidates in USA. Westinghouse Electric Co is a leader in providing clean energy solutions. The Senior Product Marketing Specialist, ICS will develop and coordinate marketing content for the Instrumentation & Control organization, ensuring alignment with brand strategies and effective communication across various platforms.
Responsibilities
- Lead development and coordination of I&C marketing content and technical inputs, including brochures, flysheets, presentations, and digital assets
- Facilitate and govern I&C digital content planning and cadence, ensuring agreement on product priorities, brand standards, and target audiences across regions
- Ensure materials are aligned with product strategies and target audiences, and are consistent with established brand themes and messaging
- Maintain a structured update cadence for technical content based on product roadmap, customer needs, and market positioning
- Partner with Marketing and Corporate Communications teams to support publication of external media and communications
- Oversee effectiveness of digital media projects using qualitative and quantitative inputs to support continuous improvement
- Communicate technical value proposition for product offerings within the ICS product portfolio
- Support assessments of market trends, customer needs, and competitive positioning to inform messaging, positioning, and messaging strategies to support product capture goals
- Navigate and coordinate interaction of corporate functions that are touch points to product management (Finance, Legal, Quality, and Supply Chain)
- Lead end‑to‑end execution of all I&C conferences and industry event including planning, content coordination, partner understanding, and delivery deadlines
- Partner with I&C Engineering to ensure conference content reflects current offerings, roadmap, and differentiation
- Be the steward of common narratives, value propositions, and positioning across all internal and external communications
- Support quarterly internal I&C newsletters, ensuring agreement on priorities and leadership messaging
Skills
- Bachelor's degree or equivalent experience
- 7+ years of relevant professional experience in product marketing or marketing communications within a technical or industrial environment
- Experience translating product strategy and technical concepts into clear, customer‑focused messaging and communication assets
- Experience collaborating across multiple regions, products, and cross‑functional teams to support global customers
- Experience leading large, cross‑functional projects, including fixed‑deadline deliverables such as conferences, external communications, or multi‑channel campaigns
- Willingness to travel up to 10%
- Engineering, Business, Marketing, Communications degree preferred
Benefits
- Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options
- Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members
- 401(k) with Company Match Contributions to support employees' retirement
- Paid Vacations and Company Holidays
- Opportunities for Flexible Work Arrangements to promote work-life balance
- Educational Reimbursement and Comprehensive Career Programs to help employees grow in their careers
- Global Recognition and Service Programs to celebrate employee accomplishments and service
- Employee Referral Program
Company Overview