Note: The job is a remote job and is open to candidates in USA. Charles River Laboratories is a leading contract research organization that has been assisting in the discovery and development of new drug therapies for 75 years. They are seeking a Senior Strategic Marketing Specialist who will translate marketing strategies into execution, partnering with various teams to optimize global campaigns and drive marketing effectiveness.
Responsibilities
- Partner with the Endosafe Marketing Manager to develop and execute strategic and tactical marketing campaigns across digital, print, video, and event channels
- Apply modern digital marketing tools and best practices to support a seamless buyer’s journey and enhance sales responsiveness
- Conduct content audits to assess readiness for campaigns, product launches, and major marketing initiatives
- Implement key learnings from campaign performance and continuously refine program strategies
- Create and manage lead acquisition campaigns; monitor performance, quantify ROI, and optimize for future initiatives
- Build and refine lead nurturing workflows for inbound and outbound programs through email and digital content
- Maintain engagement studio programs and content, with guidance from the Marketing Manager
- Partner with Market Research to identify lead-generation opportunities in new and niche markets (e.g., compounding pharmacy, consumer care, dialysis)
- Work with business analytics to research market dynamics, identify drivers of growth, and incorporate insights into marketing plans
- Translate research findings into pilot campaigns and scale plans
- Track competitive landscapes and evolving market trends to inform program development
- Develop content strategy proposals with the marketing team, selecting the right formats (digital, print, video, etc.) for each initiative
- Oversee content creation workflows, collaborating with agencies, vendors, and internal copywriters; manage timelines, deliverables, and reviews
- Draft, refine, and distribute product updates, release notes, user guides, validation letters, and end-of-life notices
- Ensure all content aligns with brand guidelines and supports consistent messaging across channels
- Identify and address gaps or missed opportunities in content processes; propose and implement solutions with measurable improvements
- Measure and analyze content performance; apply insights to future content plans
- Manage project timelines, documentation, and deliverables across internal and external partners
- Develop tools and workflows that streamline content collection, preparation, and publication
- Ensure campaign assets and materials remain current, accurate, and aligned with brand and compliance requirements
- Track and report campaign performance against KPIs
- Provide insights and recommendations for continuous improvement
- Growth in marketing-qualified leads and conversion rates
- ROI improvements across lead acquisition and ABM campaigns
- On-time delivery of marketing campaigns, content, and ABM initiatives
- Effectiveness and adoption of improved workflows, content tools, and processes
- Positive collaboration and alignment with Sales, Operations, and Marketing Operations
Skills
- Bachelor's degree (B.A./B.S.) in Marketing, Communications, Business, or a related discipline, or equivalent experience
- 3–5 years of experience in marketing strategy and/or the life sciences industry
- Hands on digital marketing experience, including SEO/SEM, email marketing, and multichannel campaign execution
- Strong project management, organization, and communication skills
- Experience building and analyzing marketing campaigns, with the ability to translate insights into actionable refinements
- Experience with account-based marketing programs
- Experience managing content development with agencies or cross-functional teams
- Experience with marketing automation platforms, engagement studios, CRM systems, and analytics tools
- Familiarity with the buyer's journey in a technical or scientific B2B environment
Benefits
- Bonus/incentives based on performance
- 401K
- Paid time off
- Stock purchase program
- Health and wellness coverage
- Employee and family wellbeing support programs
- Work life balance flexibility
Company Overview
Company H1B Sponsorship