Note: The job is a remote job and is open to candidates in USA. Loaded is a market leader in gaming talent management and strategic brand consultancy, aiming to support the development and growth of the video gaming industry. The Senior Strategist, Gaming will lead influencer and marketing strategy, develop creator-led marketing strategies, and present insights to clients and internal teams.
Responsibilities
• Building influencer and creator strategies tailored to specific gaming audiences, genres, and player segments
• Identifying the right creators and content formats based on platform behavior and gameplay dynamics
• Shaping campaign approaches that leverage creators across launches, seasonal updates, and live-service moments
• Developing strategies for new game launches, major updates, and key in-game events
• Analyzing gaming audiences, creator ecosystems, and platform behavior to identify the right player segments, cultural entry points, and emerging trends
• Using proprietary research and data to inform strategic recommendations and sharpen campaign direction
• Presenting strategy, research, and creative approaches clearly to clients and internal teams
• Contributing strategic thinking to pitches and new business opportunities
• Supporting client conversations with a clear perspective, grounded in data and gaming expertise
• Partnering with creative, campaign, and talent teams to guide strategy from concept through execution
• Contributing to improving strategic frameworks and best practices across the organization
Skills
• 5–8 years of experience building marketing or campaign strategy in an agency, gaming, or entertainment environment
• Strong understanding of gaming audiences, gaming culture, and player communities
• Top notch creative ideas that set Open World apart in the creator ecosystem
• Experience working with influencer or creator-led campaigns
• Ability to translate audience research and platform data into clear marketing strategy
• Familiarity with creator platforms including YouTube, Twitch, TikTok, and Discord
• Strong communication and presentation skills, including comfort in client-facing settings
• Ability to collaborate across teams and manage multiple priorities
Benefits
• Medical, Dental, and Vision Insurance
• Company-paid life insurance, short term and long term disability insurance
• 401k plan with 4% company matching
• Flexible work schedule
• Unlimited PTO
• Dog-Friendly Office
• Cell Phone, and Internet Service coverage
• Team Events
Company Overview
• Loaded is an entertainment company for games everywhere. It was founded in 2016, and is headquartered in Santa Monica, California, USA, with a workforce of 11-50 employees. Its website is https://loaded.gg/.
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