Note: The job is a remote job and is open to candidates in USA. Pete & Gerry's Organics is dedicated to producing healthy, delicious eggs and partnering with family farms for a meaningful impact. The Social Media & Influencer Manager will lead the company's social media strategy, engage with shoppers, and cultivate a community of loyal followers while collaborating with various teams to amplify the brand's social narrative.
Responsibilities
- Develop and implement a social media strategy that enhances brand visibility and engagement across Pete & Gerry’s and Nellie’s Free Range brand handles
- Expand and tailor the social strategy across a growing mix of platforms, including Meta, Pinterest, TikTok, LinkedIn, and Reddit, each requiring unique approaches to content, community building, and performance measurement
- Work with the Digital Marketing Manager and Content Creator/Eggfluencer to establish quarterly content pillars and monthly content calendars, adopting a test-and-learn approach to uncover insights that refine our strategy and amplify our presence
- Oversee platform-specific execution, ensuring posts are adapted for distinct audiences while maintaining consistent brand voice and campaign alignment. This includes directly managing new platforms and guiding the Social Community Engagement Specialist or other staff where appropriate
- Establish a strategic posting schedule that maximizes engagement without overwhelming our audience, leveraging our tech stack and historical performance insights to inform the timing and frequency of posts
- Partner with internal creative teams on graphic led content, owning the process from brief to completed asset
- Lead writing all social post captions and managing all social content postings, including planned and ad hoc posts. Coordinate, as needed with other Pete & Gerry’s corporate functional teams, especially Sales and Human Resources for periodic posts
- Build and execute influencer campaign strategies that align with broader brand initiatives
- Identify, vet, and contract influencers across tiers (macro, micro, nano) and creators to authentically represent Pete & Gerry’s and Nellie’s Free Range
- Brief influencers with clear campaign goals, creative guidelines, and compliance requirements, ensuring brand alignment in all content
- Develop and execute the brand's influencer and product gifting strategy to drive awareness, engagement, and earned content
- Own the ongoing product gifting program, coordinating creator outreach, product shipments, and launch activations
- Build and maintain a diverse network of influencers, ambassadors, and affiliates while identifying new partnership opportunities
- Measure campaign performance and optimize programs using key metrics including engagement, reach, earned media value, traffic, and sales impact
- Lead social media data analytics and insights, using quantitative and qualitative data analysis to assess campaign performance, audience sentiment, competitor activations, and content engagement to inform ongoing activation
- Apply a test-and-learn methodology to continuously improve social media initiatives, turning data into actionable insights and strategies for growth and engagement
- Perform social listening to gather insights on brand perception, community feedback, and the competitive landscape
- Routinely report out on Social Media key performance indicators and communicate initiatives to drive improved performance over time
- Manage and develop the Social Community Engagement Specialist, providing direction, prioritization, coaching, and performance feedback while ensuring day-to-day engagement aligns with brand standards and overall social strategy
- Supervise organic social and boosting specific collaboration with our creative and media agency teams
- Partner with Customer Engagement Team for a strong feedback loop on shopper outreach
- Collaborate with PR and agency partners on influencer discovery, outreach, and campaign execution
Skills
- 5–8+ years of experience in social media marketing, influencer marketing, digital marketing, or brand marketing
- Experience developing and executing multi-channel social media strategies
- Proven success managing influencer and creator partnerships from identification through measurement
- Experience working with consumer brands (especially food, beverage, wellness, lifestyle)
- Experience managing agency partners and freelancers
- Budget management experience
- Should have deep experience with: Meta Business Suite, TikTok, Instagram, Pinterest, Reddit, YouTube, LinkedIn (B2B brands), Sprout Social, Canva, Native platform analytics, Dashboard reporting
- Highly organized
- Collaborative
- Creative
- Curious
- Adaptable
- Strong communicator, especially written
- Excellent negotiator
- Detail-oriented
- Comfortable managing multiple deadlines
- Data-driven while remaining creatively minded
- Experience launching viral or high-performing campaigns
- Creator economy expertise
- UGC strategy experience
- Video-first content experience
- Photography/video production understanding
- Crisis communications experience
- AI content workflow familiarity
- Experience managing brand ambassadors
Benefits
- Medical, dental, and vision insurance
- Paid vacation
- Paid sick time
- Paid volunteer time
- 9 paid holidays
- 401(k) with 4% employer match
- Disability and life insurance
- Opportunities for advancement
- Maternity and paternity leave
- Tuition reimbursement
- Flexible Spending Account
- Footwear reimbursement for onsite employees
- Onsite employees receive free eggs weekly; remote employees receive coupons for free eggs
- Breakfast or lunch events from time to time.
Company Overview