Note: The job is a remote job and is open to candidates in USA. KITSCH is a self-financed, female-owned global accessory brand that has grown significantly since its establishment in 2010. They are seeking a Social Media Manager who will be responsible for content creation and community engagement across social platforms, particularly TikTok and Instagram.
Responsibilities
- Own day-to-day content creation and publishing across TikTok and Instagram. TikTok is the primary creative focus — you are ideating, shooting, and editing original content for the platform regularly
- Appear on camera regularly. Comfortable leading videos, voiceovers, GRWM-style content, and real-time coverage
- Develop and execute a content calendar that reflects the brand's tone: warm, accessible, and beauty-first
- Identify ongoing social-first content series that are brand-aligned but drive entertainment value for our audience
- Capture and edit short-form video content. Comfortable working with trending audio, transitions, and formats
- Collaborate with the Brand team to translate campaign concepts into social-native executions
- Identify and flag opportunities for real-time content or reactive moments. Stay ahead of trends, sounds, formats, and cultural moments relevant to the brand
- Own and grow KITSCH's community presence across Instagram, TikTok, and any relevant emerging platforms
- Develop a content strategy that keeps followers engaged, informed, and close to the brand
- Monitor and engage with the KITSCH community across platforms with a warm, on-brand voice
- Track and report on community performance metrics. Use data to inform what's working and what's not
Skills
- 1-3 years managing social for a consumer brand, beauty brand, or similar — or you are a full-time content creator with a track record of building and engaging an audience
- Deeply fluent in TikTok. You know what's trending before it trends, and you understand what makes content stop a scroll
- Confident and natural on camera. You don't need a lot of direction to show up well
- Strong aesthetic eye. You understand the KITSCH world: fun, accessible, beauty-first, and community-driven
- Scrappy and resourceful. You can create compelling content with a phone and good instincts
- You write well. Short-form captions, community replies, and brief copy are a strength
- Flexible and calm under pressure. Launches, last-minute pivots, and fast-moving schedules don't rattle you
- Comfortable with flexible hours. Social media doesn't keep office hours
- Self-directed. You don't need hand-holding to execute, but you communicate proactively
- Background in beauty, personal care, or lifestyle is strongly preferred
Company Overview