Note: The job is a remote job and is open to candidates in USA. Flagstar Bank is seeking a Social Media Manager Sr who will own the end-to-end organic social strategy and performance measurement framework for the organization. This role will lead cross-functional partnerships and is accountable for driving measurable impact across brand awareness and audience growth.
Responsibilities
- Define and own the full organic social strategy across all platforms — including LinkedIn, Instagram, Facebook, X, and emerging channels — determining where the organization invests its social presence, what content performs on each platform, and how organic social supports the broader brand and growth objectives
- Establish and govern social KPIs, performance baselines, and measurement frameworks — including follower growth, engagement rate, share of voice, and contribution to paid media efficiency — holding the channel accountable to defined brand and business outcomes
- Lead the social channel roadmap, driving capability improvements, platform investment decisions, tool and technology evaluations, and emerging format adoption
- Serve as the organization's subject matter expert for organic social, staying ahead of platform algorithm changes, industry developments, and competitive social strategies in the financial services space
- Contribute directly to enterprise brand strategy, providing senior-level perspective on social's role in brand building, audience development, and long-term paid media efficiency
- Lead the development and governance of the social content framework, defining voice, tone, format, frequency, and audience targeting standards across all divisions and all active platforms
- Partner with Creative, Content, and divisional marketing teams to ensure social content is grounded in the brand messaging framework and adapted appropriately for each platform and audience
- Own and enforce community management standards, ensuring social interactions reinforce brand voice, build genuine audience relationships, and reflect the organization's values
- Drive content innovation by piloting new formats, platforms, and storytelling approaches that advance social capability and brand engagement
- Oversee editorial governance across all social activity, ensuring content quality, publishing accuracy, compliance requirements, and brand consistency are maintained at scale
- Own the social performance measurement framework, tracking organic reach, engagement, follower growth, and contribution to downstream brand health and paid media efficiency
- Develop and deliver regular performance reporting for marketing leadership, translating social data into strategic recommendations and investment decisions
- Lead a structured content testing agenda — including A/B testing across format, copy, creative, cadence, and audience variables — using results to drive systematic performance improvement
- Conduct ongoing competitive social analysis, tracking peer and industry social strategies and identifying opportunities to differentiate and strengthen the organization's social presence
- Maintain and socialize a learning log that captures test outcomes, codifies best practices, and ensures insights are systematically applied across all social activity
- Lead cross-functional partnerships with Paid Media, Creative, Content, Analytics, PR, Investor Relations, and Compliance to advance organic social performance and capability
- Partner with paid media and performance marketing teams to ensure organic social strategy complements paid social investment and contributes to overall media efficiency and reduced cost per impression
- Collaborate with PR and Investor Relations to amplify earned media and executive thought leadership through social channels
- Incorporate brand health and awareness data into social strategy decisions, connecting organic social performance to the broader brand measurement system
- Partner with Legal and Compliance to ensure all social content meets regulatory requirements without sacrificing authenticity or engagement, proactively managing risk across a complex, multi-platform environment
- Uses independent judgement and discretion to make decisions
- Analyzes and resolves problems
- Performs special projects, and additional duties and responsibilities as required
- Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations
Skills
- Education level required: Undergraduate Degree (4 years or equivalent) In Marketing, Communications, Journalism or some other related field
- Minimum experience required: 8+ Years of experience in social media strategy, digital marketing, or a related field, with demonstrated progression into senior strategic ownership of organic social across multiple platforms
- Demonstrated track record of building organic social presence and driving measurable audience growth, engagement, and brand health outcomes at an enterprise level
- Advanced analytical skills with the ability to translate complex social performance data into strategic decisions, investment recommendations, and executive-level reporting
- Extensive experience developing social strategy across multiple platforms and multiple audience segments simultaneously
- Demonstrated experience owning social content architecture, platform governance frameworks, measurement strategy, and optimization programs at scale
- Deep expertise in audience strategy, platform algorithms, and content-focused execution across brand awareness, engagement, and long-term brand health objectives
- Strong written communication skills with demonstrated ability to write in a consistent, compelling brand voice across platforms
- Financial services or highly regulated industry experience
- Experience developing B2B and B2C social strategy, including LinkedIn thought leadership programs for commercial or professional audiences
- Experience connecting organic social performance to broader brand health metrics and paid media efficiency outcomes
- Experience building and scaling structured content testing programs that drive systematic performance improvement across a complex, multi-platform social environment
- Familiarity with social listening tools, analytics platforms, and community management systems
Benefits
- Variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment
- Medical, dental, vision, life, and disability insurance
- A comprehensive leave program
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