Note: The job is a remote job and is open to candidates in USA. Cengage is a global education technology company dedicated to enhancing learning experiences. The Social Media Marketing Manager will create and implement social media strategies to boost brand presence and engage audiences while analyzing performance metrics to drive business results.
Responsibilities
- Develop and implement a comprehensive social media strategy aligned with brand and marketing goals
- Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels
- Assist in development and maintenance of master-brand social content calendar
- Plan, create, and publish engaging content across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok)
- Handle day-to-day social media operations, including content calendars and posting schedules
- Monitor social channels, respond to comments/messages, and foster meaningful audience engagement
- Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion
- Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content
- Partner with internal teams to amplify campaigns, events, and key initiatives
- Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant
- Handle paid social campaigns in partnership with media teams, including targeting and performance tracking
- Ensure brand consistency across all social media channels
- Track competitor activity and identify opportunities for differentiation
- Handle multiple projects and deadlines in a fast-paced environment
Skills
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment
- Confirmed experience developing and implementing social media strategies and campaigns
- Strong understanding of platform algorithms, trends, and standards
- Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights)
- Basic knowledge of paid social media advertising and campaign optimization
- Excellent writing, editing, and storytelling skills
- Strong analytical skills with the ability to interpret performance data and recommend improvements
- Exceptional organization, time management, and multitasking abilities
- Strong collaboration and communication skills
- Bonus points for familiarity with the education sphere
Company Overview
Company H1B Sponsorship