Note: The job is a remote job and is open to candidates in USA. WorldWinner is a leading platform in competitive skill games, seeking a highly skilled Social Media Strategy Manager. The role involves developing and implementing social media strategies, managing online presence, creating content, engaging with players, and analyzing data to enhance brand effectiveness.
Responsibilities
- Lead the development of the WorldWinner’s strategy across various social platforms including, but not limited to: Facebook, TikTok, YouTube, Twitter, Instagram, Kick, Discord, and Reddit
- Identify opportunities for the brand to engage in wider cultural conversations and engagement trends
- Plan and manage a balanced content calendar across awareness, conversion, and retention, leveraging platform native creative tailored to each objective
- Stay plugged into the latest topics and trends on social
- Support business priorities such as game launches, new features, and integrated marketing efforts
- Manage UGC content creators, freelancers, and influencers via providing briefs, content direction, and feedback
- Experiment with new content formats, challenges, and viral mechanics to drive engagement
- Maintain up-to-date list of influencers in key areas and develop a shortlist of potential influencers in line with key topics to amplify our reach and engagement
- Analyze and report on content and program performance data to drive continuous improvement and optimization
Skills
- 3+ years' experience in social media - agency (or client-side equivalent) as a Community Manager, Social Strategist, or Copywriter, preferably in gaming or entertainment
- Appetite for all things digital and social, up to date on the latest platforms and technologies, as well as a desire to identify opportunities for strategic brand involvement in cultural trends
- Hands on experience creating, filming, editing, and publishing platform-native social content (Reels, Shorts, Etc.). Comfortable appearing on camera and proficient with video editing tools such as CapCut, Premiere Pro, Adobe Express, or similar
- Have a strong visual eye and understanding of creating photo and video assets
- Must be familiar with the gaming space and have an overall passion for pop culture
- Excellent written, verbal, and interpersonal communication skills
- Must include portfolio or links to professional work
Benefits
- Exciting, creative, and fun industry where you can really make a difference
- Collaborative and inclusive work environment
- Comprehensive subsidized medical, dental and vision coverage with paid parental leave options
- 4.5% company 401(k) match with immediate vesting
- Generous time off and flexible hours give you freedom to do your best work
Company Overview