Note: The job is a remote job and is open to candidates in USA. Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. The Senior Field Marketing Manager, North America will own the regional field marketing motion, managing events and demand generation to drive brand awareness and pipeline growth.
Responsibilities
- Own the North America events calendar: trade shows, sponsored events, hosted dinners, roundtables, Stord Summits, and partner activations
- Identify and prioritize the highest-ROI event opportunities across key North America markets and verticals and build a presence that earns attention and drives pipeline
- Manage end-to-end event logistics including vendor relationships, booth design, staffing, and post-event follow-up and attribution
- Develop and scale Stord's owned event strategy in North America, including the Stord Summits, executive dinners, and brand experiences that build deep relationships with prospects, customers, and partners
- Partner with the EMEA Field Marketing Manager to share learnings, align on global event strategy, and build a consistent Stord field presence worldwide
- Build and execute regional campaigns that generate pipeline for the North America Sales team across paid, organic, email, and partner channels
- Partner with the global Demand Generation team to localize and activate campaigns in key North America markets and verticals
- Own regional attribution and reporting; know your numbers and communicate performance clearly to Sales and Marketing leadership
- Use data and pipeline signal to continuously optimize the North America field marketing mix and prioritize the highest-impact programs
- Build co-marketing programs with key partners that expand Stord's reach and credibility across the region
- Partner closely with the Partnerships team to align co-marketing activity with commercial partnership goals
- Serve as the primary marketing partner for the North America Sales team; build a tight feedback loop between field activity and Sales priorities
- Develop pre- and post-event enablement and follow-up sequences in partnership with the Customer Marketing Manager to maximize conversion from field programs
- Surface regional market insights, competitive intelligence, and voice-of-customer signals back to the broader Marketing and Product teams
- Support Sales with regionally relevant content, collateral, and campaign assets that reflect the priorities and language of North America buyers
Skills
- 7–10 years of field or regional marketing experience in a high-growth B2B SaaS or tech-enabled services environment
- Proven track record owning and scaling a North America field marketing program, including a portfolio of owned and sponsored events that drove measurable pipeline
- Deep event marketing expertise across trade shows, hosted experiences, executive dinners, and partner activations
- Strong demand generation fundamentals; comfortable owning pipeline goals and working in lockstep with a regional Sales team
- Data-driven mindset; you measure everything, report clearly, and use results to make smarter bets on where to invest next
- Excellent project management skills; you can run multiple programs across multiple markets simultaneously without losing momentum or quality
- Strong communicator and collaborator; able to influence without authority and build trust with Sales, Partners, and executive stakeholders
- High ownership mentality: you set direction, drive execution, and own outcomes end-to-end
- Commercial Orientation: Understands that field marketing exists to drive pipeline; stays close to Sales, tracks performance obsessively, and holds themselves accountable to revenue outcomes
- Strategic Agility: Prioritizes ruthlessly across a wide portfolio of programs and markets; knows when to double down and when to cut
- Builder's DNA: Brings structure and process to a function that is still maturing; leaves programs better than they found them
- Cross-Functional Influence: Partners effectively with Demand Generation, Brand, Product Marketing, and Sales to deliver integrated, high-impact field programs
- Customer Obsession: Deeply understands the North America DTC and ecommerce landscape; brings market insight and customer perspective into every program and campaign
- 7–10 years of marketing experience, including 4+ years in a field or regional marketing role in North America
- Demonstrated track record of building event and field programs that drive measurable pipeline contribution in a B2B environment
- Experience working closely with a quota-carrying Sales team and owning shared pipeline targets
- Familiarity with HubSpot or Marketo, Salesforce, and modern event management platforms
- Bonus: prior experience in ecommerce SaaS, logistics, fulfillment, or commerce-adjacent technology
Company Overview