[Remote] Sr. Product Marketing Manager, Cash

Note: The job is a remote job and is open to candidates in USA. Wealthfront is looking for an experienced Sr. Product Marketing Manager to own their Cash (banking) products. This role involves shaping a world-class Product Marketing team, diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities.

Responsibilities

• Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product
• Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
• Develop positioning, audience, and distribution strategies for new and existing products
• Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences
• Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
• Regularly lead business performance recaps and findings with executive leadership team
• Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Skills

• 6+ years in consumer product marketing or growth marketing, with technology and/or startup experience
• Passionate storyteller with strong communication, presentation, and writing skills
• Strategic thinker who equally values creativity and marketing effectiveness
• Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
• A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments
• A low-ego, high accountability leader with a willingness to get into the details and a tendency to make others around them successful
• Bachelor's degree or higher
• Personal finance knowledge and experience is a big bonus, but not required

Benefits

• Medical
• Vision
• Dental
• 401K plan
• Generous time off
• Parental leave
• Wellness reimbursements
• Professional development
• Employee investing discount

Company Overview

Wealthfront integrates investing and saving products to help young professionals build long-term wealth in any market condition. It was founded in 2008, and is headquartered in Palo Alto, California, USA, with a workforce of 201-500 employees. Its website is https://www.wealthfront.com.

Company H1B Sponsorship

Wealthfront has a track record of offering H1B sponsorships, with 3 in 2026, 8 in 2025, 15 in 2024, 7 in 2023, 12 in 2022, 19 in 2021, 23 in 2020. Please note that this does not guarantee sponsorship for this specific role.