Note: The job is a remote job and is open to candidates in USA. SailPoint Technologies, Inc. is seeking a Sr. Product Marketing Specialist to support the go-to-market strategy, messaging, and execution for their privilege offerings. The role involves defining how SailPoint communicates the value of its identity security solutions and driving initiatives that position the company as a leader in the market.
Responsibilities
- Drive Messaging & Positioning: Work collaboratively to refine the SailPoint identity security solution story and clearly articulate how SailPoint helps customers manage, govern, and secure privileges across identities, applications, and critical systems
- Develop GTM Strategies: Support the execution of comprehensive GTM plans that drive awareness, demand, and adoption globally
- Content Creation: Create clear, compelling content across formats including executive briefs, white papers, sales decks, blogs, webinars, and related assets that communicate value and drive engagement
- Thought Leadership: Help establish SailPoint as a trusted authority in identity security through customer-focused storytelling, market education, and differentiated narratives
- Market & Competitive Intelligence: Analyze market trends, customer pain points, and competitor positioning to inform differentiated messaging and GTM strategies
- Sales & Partner Enablement: Deliver effective enablement assets, plays, and training to equip global field and partner teams with clear, differentiated positioning and practical sales guidance
- Measure & Optimize Impact: Help define success metrics for content, GTM, and enablement programs; track effectiveness; and refine strategies to maximize business outcomes
Skills
- 2+ years of experience in product marketing, GTM strategy, or thought leadership, preferably within privileged access, identity and access management, identity security, cybersecurity, or enterprise SaaS
- Demonstrated track record of success creating and executing GTM initiatives and content strategies that drive measurable business impact
- Strong storytelling and communication skills, with experience presenting to executives, sales teams, and external audiences
- Proven ability to create content that engages buyers and supports pipeline acceleration
- Ability to work cross-functionally with product management, marketing, sales, and field teams to drive market alignment and execution
- Comfortable working in a fast-paced, evolving market landscape, with the ability to adapt and refine messaging as privileged access and identity security needs continue to grow
- BA/BS required
Benefits
- Medical, dental, and vision insurance
- Short-term and long-term disability
- Life insurance and Accidental Death & Dismemberment (AD&D)
- Supplemental life insurance for employees, spouses, and children
- Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
- 401(k) Savings and Investment Plan with company matching
- Flexible vacation policy
- 8 paid holidays annually
- Sick leave
- Paid parental leave
- Employee Assistance Program (EAP) and Care Counselors
- Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
- Health Savings Account (HSA) with employer contribution
- SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation
Company Overview