Note: The job is a remote job and is open to candidates in USA. GitLab is the intelligent orchestration platform for DevSecOps, and they are seeking a Staff Lifecycle Marketing Manager to own the lifecycle communications strategy for prospects. The role involves collaborating with various teams to engage prospects and optimize their buyer journey through data-driven insights.
Responsibilities
- Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate prospective customers across their buyer journey
- Lead the creation and implementation of lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch, with a focus on personalization and performance optimization
- Develop communication plans for key opportunities to engage with GitLab, including live events, webcasts, workshops, and priority campaigns
- Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels
- Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights
- Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability
Skills
- 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company, preferably targeting enterprise IT buyer and software developer customer personas
- Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns that support prospect education, engagement, and funnel progression
- Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content
- Experience using campaign and funnel performance data to identify opportunities, make recommendations, and improve results
- Strong internal communication and cross-functional coordination skills
- High attention to detail across audience logic, segmentation, QA, localization, and reporting
- Working knowledge of HTML and CSS for email design and troubleshooting
- Bonus points to have experience working with teams in different regions and localizing for different markets
Benefits
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Company Overview