Note: The job is a remote job and is open to candidates in USA. Fetch is a company that helps people live rewarded every day, aiming to become the rewards destination for everyone. They are seeking a self-driven Staff Product Manager – Referral Growth to lead the vision, strategy, and roadmap for building Fetch's referral growth engine, focusing on creating engaging referral experiences that drive user acquisition and retention.
Responsibilities
- Set the vision, strategy, and roadmap for building Fetch's referral growth engine, defining priorities, success metrics, and OKRs that align with company growth goals and our North Star of MAU
- Design referral loops and sharing experiences that create compounding network effects across acquisition, activation, engagement, and retention
- Own the end-to-end referral lifecycle engine, including invitations, rewards, onboarding, activation, advocacy, re-engagement, and lifecycle optimization
- Build the product capabilities, incentive systems, and experimentation framework that enable Fetch's referral growth engine to scale efficiently over time
- Leverage AI and machine learning to personalize referral experiences, optimize incentive structures, and unlock new opportunities for organic growth
- Lead complex cross-functional initiatives across Product, Engineering, Design, Data Science, Marketing, Lifecycle Marketing, Research, and business teams, creating alignment through clear communication of strategy, progress, and measurable outcomes
- Serve as the product leader for referral growth metrics, using qualitative insights, behavioral data, experimentation, and product intuition to identify and prioritize high-impact growth opportunities
- Develop and execute an experimentation strategy around referral incentives, sharing mechanics, social proof, AI-driven personalization, lifecycle messaging, and community engagement
- Partner closely with Lifecycle Marketing to orchestrate personalized referral journeys across owned channels and maximize referral conversion, activation, and long-term retention
- Define and monitor key referral health metrics, including invite rate, referral conversion, viral coefficient, referral activation, retention of referred users, cost per referred acquisition, and overall contribution to MAU growth
- Maintain a deep understanding of Fetch users, consumer behavior, partner dynamics, competitive referral programs, emerging AI capabilities, and industry growth trends
- Take ownership of outcomes, proactively remove roadblocks, and operate with a high degree of accountability in a fast-paced environment
Skills
- 5+ years of product management experience, including meaningful experience building consumer growth, referral, marketplace, social, or network-effect products
- Proven track record designing, launching, measuring, and scaling referral programs, viral loops, user advocacy systems, or consumer growth products that drive measurable business outcomes
- Deep understanding of growth loops, behavioral economics, incentive design, lifecycle marketing, experimentation frameworks, funnel optimization, and retention models
- Experience leveraging AI-driven products, personalization, or data science to create more intelligent and effective consumer experiences
- Strong analytical fluency, with the ability to interpret user behavior, define success metrics, evaluate tradeoffs, and make data-informed decisions through experimentation
- Demonstrated success leading complex cross-functional initiatives and aligning diverse teams around a clear product strategy
- Excellent communication, stakeholder management, and influencing skills, including experience partnering with senior leadership
- Strong product judgment, balancing user needs, business goals, technical constraints, and speed of execution
- Comfort operating in ambiguity, creating structure where none exists, and defining new product spaces
- Demonstrated ability to lead through influence, raise the bar for product quality, and mentor or guide other product managers
- Strong ownership mindset with a bias for action and a willingness to dive into the details to deliver exceptional user experiences
Benefits
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Company Overview