Note: The job is a remote job and is open to candidates in USA. General Motors is seeking a motivated, detail-oriented Social Media Specialist to support the social media and brand engagement efforts for Team Chevy and Chevrolet’s motorsports programs. This role focuses on managing social channels, content calendars, and engaging with the racing community to elevate Team Chevy's social presence.
Responsibilities
- Lead and assist in developing evergreen and racing-focused social strategies and content that align with brand pillars, race education, seasonal motorsports calendars, and event-specific needs
- Support best-in-class social campaigns that reflect Chevrolet and Team Chevy priorities and key customer demographics
- Help manage always-on and race-weekend content calendars for Team Chevy social channels
- Coordinate with cross-functional teams, legal, and external and agency partners to ensure timely approvals and delivery of content
- Ensure content is formatted and optimized for platform-specific best practices, with a strong emphasis on real-time race coverage and live event storytelling
- Support live coverage at key race events, capturing and coordinating real-time content from the track to social channels
- Collaborate with teams and partners on-site to bring the Team Chevy story to life in social-friendly formats
- Support the growth of loyal Team Chevy communities across platforms by engaging fans, creators, drivers, teams, and partners
- Assist with influencer relationships and user-generated content (UGC) initiatives to foster advocacy within the motorsports community
- Help organize and track workstreams with internal teams and agencies for content planning, race-weekend execution, timelines, and deliverables
- Monitor progress of social initiatives to ensure all milestones and publishing deadlines are met
- Partner with analytics teams to gather performance data and help deliver monthly and post-event insights
- Use learnings to refine future content, race coverage approaches, and community engagement strategies
- Maintain relationships with platform partners and stay current on motorsports, social, and creator best practices
- Ensure all content reflects Chevrolet and Team Chevy’s brand tone, voice, and visual identity
- Monitor emerging social and racing trends (e.g., formats, meme culture, motorsports terminology, fan behaviors) to inform timely and relevant content ideas
Skills
- 2-4+ years of experience in social media, content development, campaign support, or community management, ideally within an agency, brand, entertainment, or sports environment
- Strong understanding of major social platforms (Meta, Instagram, X, TikTok, YouTube, etc.) and platform-native best practices
- Demonstrated ability to create or brief compelling, on-brand social content tailored to platform and audience
- Excellent written and verbal communication skills with a keen attention to detail
- Strong organizational and project management skills; comfortable managing multiple priorities in a fast-paced environment
- Collaborative, team-oriented mindset with experience working across cross-functional teams and external agencies
- Proactive self-starter with a problem-solving, 'find a way' mentality
- Ability and willingness to travel regularly to North American racing events and work some evenings/weekends aligned to race schedules. Travel up to 50%
- Motorsports, automotive, performance vehicle, or live event experience and/or passion strongly preferred
- Bachelor's degree required; Marketing, Communications, Public Relations, Business, or related field preferred
Benefits
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- GM offers a variety of health and wellbeing benefit programs.
- Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more
- This job may be eligible for relocation benefits.
- From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
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