Note: The job is a remote job and is open to candidates in USA. PDQ is a company that simplifies device management for IT teams. As the VP of Marketing, you will lead the marketing organization and craft the overall strategy to drive revenue growth and enhance customer experiences.
Responsibilities
- Leading Marketing Strategy: Developing and refining the overall marketing strategy, aligning it with PDQ's goals and vision, and overseeing its successful implementation across various marketing channels
- Analyzing Data, Metrics, & Opportunities: Accountable for tracking and optimizing core SaaS metrics like CAC payback, conversion rates, and marketing-driven ARR. You will use data not just to evaluate performance, but as a diagnostic engine to spot hidden growth levers, optimize initiatives, and predict market opportunities
- Collaborating with Cross-functional Teams: Working closely with product management, sales, and other departments to ensure seamless alignment of marketing efforts with product launches, sales strategies, and company-wide initiatives
- Managing Marketing Teams: Providing mentorship, guidance, and support to marketing teams, fostering a collaborative, engaging, and inclusive environment
- Nurturing Product-Led Growth (PLG): Continuous ownership of our self-serve engine—leveraging PLG methodologies to maximize user acquisition, activation, and retention, while keeping customer acquisition cost (CAC) highly efficient
- Driving Mid-Market Expansion & AI Storytelling: Crafting and executing the marketing strategy to accelerate PDQ into the mid-market space. You will define the positioning, messaging, and funnel mechanics required to attract larger organizations, while compellingly articulating the value of PDQ's evolving product story, specifically our integration of advanced AI capabilities
Skills
- Accomplished marketing professional with several years of experience in senior marketing roles, ideally in the tech industry, with a proven track record of developing and executing innovative marketing strategies that drive business growth
- Strong analytical mindset with proficiency in using data to inform marketing decisions, including working with SaaS metrics such as CAC payback, conversion rates, and marketing-driven ARR
- Deep understanding of Product-Led Growth (PLG) methodologies with demonstrated ability to harness its principles to achieve scalable and sustainable growth for a tech product or service
- Exceptional communication and interpersonal skills with proven ability to collaborate effectively across cross-functional teams including product, sales, revenue operations, engineering, finance, and customer success
- Experience leading and mentoring marketing teams in a high-growth SaaS or tech environment
- Experience marketing to IT professionals or in the IT management/endpoint management software space
- Demonstrated experience crafting AI product narratives and positioning for technical audiences
- Prior experience scaling a SaaS company from SMB into the mid-market segment
- Experience working within a PE-backed company or high-growth environment where marketing has direct accountability to revenue outcomes
Benefits
- 4-Day Work Week
- Equity Participation
- Managers who champion professional development
- 100% Premium Coverage for medical, dental and vision for you and your dependents
- 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
- Company Match of the first 6% of your employee deferrals
- Flexible Paid Time Off Policy that treats you like the adult that you are
- Health Savings Account (HSA) and wellness incentives
- Quarterly Company Values Award (team member nominated)
Company Overview