Note: The job is a remote job and is open to candidates in USA. ZeroTier leads the world in next-generation connectivity and cybersecurity. They are seeking a strategic, execution-oriented VP of Marketing to own and accelerate ZeroTier's top-of-funnel growth engine, with direct accountability for building brand presence and generating qualified pipeline.
Responsibilities
- Own ZeroTier's marketing execution, with a primary focus on building top-of-funnel pipeline through SEO, AEO/GEO, and organic content programs that grow IQLs, MQLs, and SQL conversion over time — with accountability for CAC, CPL, and funnel performance at each stage, as well as brand metrics like SOV
- Lead ZeroTier's SEO/AEO/GEO strategy — including technical SEO, content architecture, schema, domain authority building, and ensuring ZeroTier surfaces in AI-powered answer engines (ChatGPT, Claude, Gemini) on topics where we should own the conversation
- Oversee and direct ZeroTier's demand generation programs setting vector strategies, budget allocation, and performance standards across paid, organic, email, and events — while empowering the team to execute
- Collaborate with Sales, Product, Customer Experience, and senior leadership to keep messaging sharp, technically accurate, and differentiated — translating ZeroTier's capabilities into content and campaigns that open doors in identified target markets
- Manage, hold accountable, and coach a small but talented marketing team, setting priorities, maintaining execution quality, and making sure every piece of content and every campaign hits both workflow and content quality before going live
Skills
- 10+ years of progressive B2B marketing experience, including 4+ years in a marketing leadership role at a SaaS, networking, cybersecurity, or related technology company
- Strong expertise in SEO/AEO strategy, including technical SEO, content optimization, schema markup, structured data, and a strong working knowledge of how AI-powered answer engines (ChatGPT, Claude, Gemini, etc.) extract, analyze, surface, and rank content
- Demonstrated track record of owning and growing top-of-funnel metrics — IQLs, MQLs, and SQL or PQL conversion — with a data-driven approach to optimization
- Strong experience managing a marketing team, including hiring, goal-setting, performance management, and hands-on coaching
- Solid knowledge of HubSpot (or equivalent marketing automation and CRM tools), attribution modeling, funnel analytics, and multi-channel reporting
- Proven experience designing and orchestrating multi-channel demand generation programs including content, email, paid, events, and partner marketing
- Familiarity with ABSM strategies, intent data platforms, and account-based targeting in enterprise or mid-market SaaS environments
- Ability to engage at both strategic and tactical levels — comfortable setting direction in the board room and working alongside the team on execution
- Good familiarity of networking and/or cybersecurity concepts (VPNs, SD-WAN, Zero Trust, SASE, AI security, encryption) or demonstrated ability to quickly build technical fluency in complex B2B categories
- Excellent marketing narrative skills, with the ability to translate technical value propositions into compelling messaging for diverse audiences
- BA/BS degree in Marketing, Business, or a related field
- Strong written and verbal communication skills, with the ability to translate complex GTM topics into plain language for stakeholders and peers
- Ability to represent the company at industry events, partner forums, and customer meetings with travel as needed (domestic and international)
- MBA or equivalent experience is a strong plus
- Knowledge of additional languages (ex. Dutch, Spanish, Portuguese, French, Japanese, Korean) is also a plus
Benefits
- Hybrid office / remote work environment
- Competitive salary and available equity compensation
- Generous employer-paid health insurance, including preventative dental care for adults
- 401K Plan with employer matching
- Flexible PTO policy
- Flexible work hours (on management approval)
- Career enhancement funds
- Employee Referral Bonus
Company Overview