Note: The job is a remote job and is open to candidates in USA. Sembi is an AI software quality platform that is seeking a VP of Marketing to elevate its marketing organization across its portfolio. The role involves leading and developing global marketing strategies to enhance brand awareness, demand generation, and market expansion while directly influencing corporate strategy and results.
Responsibilities
- Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communications
- Build scalable processes, operating rhythms, and performance management frameworks that support continued growth
- Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency
- Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industry
- Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance
- Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brands
- Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencers
- Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market position
- Drive content programs that support awareness, SEO, executive engagement, and conversion
- Own market segmentation, ICP definition, buyer personas, messaging, and value proposition development
- Lead market research, competitive analysis, and ICP development
- Lead product marketing strategy across the portfolio including execution of product launches and releases
- Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership
- Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROI
- Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growth
- Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenue
- Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segment
Skills
- 10+ years of B2B SaaS marketing experience, including leadership at the Senior Director level or above
- Experience partnering closely with Sales, Product, Engineering, and RevOps teams
- Track record of hiring, developing, and leading high-performing marketing talent
- Deep expertise in demand generation, content marketing, ABM, and enterprise go-to-market strategies
- Strong understanding of attribution, pipeline management, and revenue operations
- Experience in developer tools, DevOps, software testing, cybersecurity, or related technical markets is highly desirable
- Familiarity with multi-product or platform businesses is preferred
Company Overview