Note: The job is a remote job and is open to candidates in USA. Majesco is a leader in AI-native solutions for the insurance and pension markets. They are seeking a Vice President of Product Marketing to define product positioning, lead go-to-market strategy, and enhance sales enablement to drive business growth across their portfolio.
Responsibilities
- Define and lead product marketing strategy across Majesco’s portfolio, aligning launches, campaigns, and enablement to company growth priorities
- Build segment-specific go-to-market plans for new offerings, releases, and strategic initiatives across P&C, L&AH, digital, data, and AI-related solutions
- Partner with product and executive leadership to shape market-ready narratives, launch plans, and competitive differentiation
- Own the company’s product positioning and messaging architecture, ensuring Majesco communicates a clear and compelling value proposition to multiple audiences
- Develop messaging frameworks that reflect Majesco’s breadth across P&C, L&AH and Pension and Benefits
- Ensure consistency and relevance of messaging across web, campaigns, presentations, events, analyst interactions, and sales tools
- Lead the development of high-impact sales content, including battlecards, pitch decks, value frameworks, persona messaging, competitive tools, launch kits, and solution narratives
- Equip sales and customer-facing teams with clear content that improves market conversations, strengthens differentiation, and supports revenue growth
- Partner closely with sales leadership to identify field needs, sharpen value communication, and improve conversion through more effective product storytelling
- Build a disciplined market and competitive intelligence capability that informs product strategy, messaging, and campaign priorities
- Monitor insurer trends, buyer needs, competitor positioning, and market shifts to recommend actionable changes in messaging and go-to-market motions
- Turn market insight into practical guidance for product, sales, and executive stakeholders
- Guide the creation of solution-focused solution narratives, customer evidence, and executive-ready content
- Partner with brand, communications, demand generation, and events teams to ensure product marketing content supports both awareness and pipeline goals
- Support customer and prospect storytelling that highlights Majesco’s ability to help insurers move faster, modernize operations, and improve customer experience
- Serve as the primary bridge between marketing and product leadership, with strong partnership across sales, strategy, services, customer teams, and executive staff
- Influence roadmap communication, launch readiness, and field alignment without creating unnecessary complexity
- Build and lead a high-performing product marketing team, setting clear priorities, operating rhythms, and measurable outcomes
Skills
- 12+ years of experience in product marketing, solution marketing, or related B2B enterprise marketing roles
- Significant experience in software, SaaS, platform, or technology-enabled services environments
- Proven success leading positioning, messaging, launches, and sales enablement for complex product portfolios
- Experience partnering closely with product management and sales leadership
- Strong executive communication and presentation skills
- Demonstrated ability to lead and develop high-performing teams
- Strong analytical mindset with the ability to turn market insight into action
- Experience in insurance technology, fintech, or highly regulated industry markets
- Familiarity with core systems, digital platforms, analytics, cloud, or AI-based product narratives
- Experience marketing to multiple buyer personas, including business, operations, technology, and product leaders within enterprise accounts
- Background supporting both new logo growth and customer expansion motions
Benefits
- Medical, dental & vision insurance
- Employer-funded HSA coordinating with a high-deductible health plan
- FSA
- Short-term/long-term disability
- Life/AD&D insurance
- 401(k)
- Flexible time off
- Paid sick days and 11 paid holidays
- Paid parental/bonding leave
- Career anniversary leave
- Other voluntary benefits
Company Overview