Kia America is redefining value in the automotive industry with award-winning products and a collaborative culture. The Retail Marketing Analyst will assist the Retail Marketing Manager in regional marketing and promotional activities while providing training and support to dealers and staff, with a focus on career growth opportunities.
Responsibilities
- Assist Retail Marketing Manager with the coordination of all advertising programs and activities, including dealer marketing group meetings, DAS and regional marketing stimulation fund tracking
- Prepare and distribute regional reports to monitor sales, digital KPIs/sales, marketing, customer satisfaction, and training activities
- Ad-hoc projects as requested by regional management
- Administration of regional promotions, auto shows, training and incentive programs
- Administer special incentive programs, including the communication of all regional marketing and incentive programs to dealers, DSM’s, regional and corporate staff, monitoring of payments, and enforcing policies and procedures with dealers
- Assist and administer Digital Marketing & Advertising, digital communications and digital education activities for Regional Management, Field Staff and dealers
Skills
- Bachelor's or equivalent work experience required
- 0-3 years' work or internship experience required
- Occasional travel may be required
- May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays
- Perform other duties as assigned
- Ability to relocate to a new location if requested by company
- Excellent oral and written communications skills
- High level of organizational, planning and analytical skills
- Strong PC knowledge in Windows-based environment to include MS Office software with an emphasis on Word, Excel and Power Point
- Ability to assist with regional decisions pertaining to special incentives and incentive exceptions based on KUS's Sales Policies and Procedures
- Wholesale automotive, merchandising, marketing or advertising experience is a plus
Benefits
- Premium paid medical, dental and vision coverage for you and your dependents
- 401(k) plan matching of 100% up to 6% of the salary deferral
- Paid time off
- Company lease and purchase programs
- Company-wide holiday shutdown
- Paid volunteer hours
- Premium lifestyle amenities at our corporate campus in Irvine, California
Company Overview
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