Company: Direct Agents
Job description: Direct Agents is looking for a highly strategic and results-driven Retail Media Strategist to lead growth planning and execution across key marketplace and direct-to-consumer accounts. As an Integrated omni-channel partner, you’ll play a pivotal role in developing innovative e-commerce strategies, optimizing digital shelves, and uncovering opportunities to drive incremental sales across both paid and organic channels.This LA (Culver City) based role has a competitive salary range of $85,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.YOUR ROLE WILL INCLUDE:
- Strategic Account Leadership: Own the holistic ecommerce strategy for top-tier clients. Drive integrated plans that span media, SEO, product page optimization, across marketplaces and DTC.
- Marketplace & Owned Site Growth: Shape go-to-market strategies for Amazon, Walmart, Target, and Shopify sites. Forecast revenue growth, identify white space opportunities, and tailor strategies for each platform’s unique algorithms and audience behaviors.
- Product Detail Page Optimization & Organic Growth: Lead content optimization strategies that improve search rank and conversion. Prioritize SEO-driven tactics, keyword research, and conversion rate improvements across Amazon, Walmart, Target, and Shopify product pages.
- Retail Media Planning & Forecasting: Guide efficient, full-funnel media strategies using Amazon Ads, Walmart Connect, Meta, TikTok, and Roundel to support business goals, from awareness to purchase.
- Emerging Marketplace Strategy: Build and iterate frameworks for marketplace expansion and emerging channels (e.g., Instacart, TikTok Shop), ensuring our clients remain ahead of the curve.
- Data & Insights: Use tools like Google Analytics, Helium10, Amazon Brand Analytics, and JungleScout to extract actionable insights. Build strategies around data to optimize for KPIs like ROAS, TACoS, and share of voice.
- Integrated, Omni-Channel, Client Strategy Partner: Act as a strategic advisor to brand partners, aligning plans with business objectives, educating clients on ecommerce best practices, and refining tactics based on performance and evolving goals.
- Continuous Learning: Stay ahead of the ecommerce curve by actively tracking shifts in platform algorithms, advertising capabilities, and consumer behavior.
- Strategic Ecommerce Experience: 2–3 years of experience developing and executing ecommerce strategies across Owned Commerce (Shopify, DTC sites), Amazon, Walmart, and Target. Proven ability to drive growth across both paid and organic channels.
- Content & SEO Expertise: Demonstrated success in PDP content strategy, SEO optimization, and improving organic rankings and conversion metrics (e.g., unit session %, detail page traffic).
- Media & Forecasting Acumen: Strong grasp of full-funnel media strategy and forecasting across platforms like Amazon Ads, Meta, and TikTok.
- Walmart Connect, Roundel are nice to haves
- Platform Proficiency: Familiarity with Seller Central, with Vendor Central as a nice to have.
- Deep understanding of nuances between first- and third-party relationships and how to leverage them.
- Advanced Tool Usage: Hands-on experience with tools like Helium10, JungleScout, Google Analytics, and Amazon Brand Analytics. Capable of translating data into actionable insights.
- Autonomous & Strategic Thinking: Proactive problem-solver with a strong ability to work independently, identify growth opportunities, and adjust tactics in fast-moving ecommerce environments.
- Communication Skills: Strong client-facing communicator, with the ability to present strategies, justify decisions with data, and influence stakeholders across both internal and external teams.
- Continuous Learner: Passionate about staying ahead of platform changes, algorithm shifts, and emerging channel opportunities to keep strategies fresh and competitive.
- 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
- Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
- Remote Flexibility: Work from anywhere options based on seniority
- Family Support: Comprehensive paid parental leave and family-friendly policies
- Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
- Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
- Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
- Modern Tech Setup: MacBook Pro and premium software tools
- AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
- Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
- Career Development: Shape your path through mentorship, training programs, and direct access to leadership
- Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation
- Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
- Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!
Expected salary: $85000 - 95000 per year
Location: Culver City, CA
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