Teads is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. The Sales Development Representative (SDR) will play a critical role in driving pipeline growth through engaging, qualifying, and nurturing inbound leads and outbound prospects, while partnering closely with Account Executives to convert qualified opportunities into long-term clients.
Responsibilities
- Manage and qualify inbound leads from marketing campaigns, partnerships, and platform interest, ensuring timely follow-up and high conversion rates
- Prospect and engage outbound with direct advertisers and performance marketers via email, LinkedIn, calls, and events
- Evaluate prospect fit by understanding business goals, performance KPIs (CPL, CPA, ROAS, CPI), and current challenges
- Clearly articulate the value of the Outbrain Direct Response by Teads platform to generate interest, book meetings, and where relevant, host meetings directly
- Partner closely with Account Executives to ensure a seamless handoff of qualified opportunities
- Help build and refine processes, including lead routing, qualification frameworks, and outreach sequencing
- Identify opportunities to streamline workflows and leverage AI to enhance productivity across inbound and outbound motions
- Report on pipeline, converted leads, and revenue generation
- Stay informed on AdTech trends, competitive landscape, and performance marketing strategies, and present trends to the team
Skills
- 1–3 years of experience in a Sales Development, Business Development, or similar role with exposure to both inbound and outbound lead management
- Strong interest in performance marketing and digital advertising
- Proven ability to respond quickly and effectively to inbound leads while maintaining outbound pipeline generation
- Excellent written and verbal communication skills, with the ability to engage and qualify prospects
- A proactive, organized, and results-driven mindset with strong follow-through
- Ability to prioritize and manage multiple lead sources in a fast-paced environment
- AI enthusiasm and curiosity as it relates to improving workflows and productivity
- Experience with Salesforce is a plus
Benefits
- You may be eligible for our competitive benefits and perks to support you and your family as part of Teads’ total rewards package.
Company Overview
Teads operates a cloud-based platform for programmatic digital advertising solutions. It is a sub-organization of Outbrain. It was founded in 2006, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://www.teads.com.