About the position
This has high visibility to business leaders across the club producing timely results that are high quality and accurate. The SEM Specialist collaborates cross-functionally to leverage data and analytics to drive our go-to-market strategies and campaigns. The Specialist is responsible for planning, building, and optimizing how we engage with members through search engine marketing (SEM).
Responsibilities
• Responsible for the execution of search engine marketing strategies and campaigns.
• Work with SEM Operations team as well as the broader digital team to develop strategies for testing all SEM elements including ad copy in various markets and verticals.
• Drive all keyword research and strategy (Paid and organic).
• Coordinate with internal partners/agencies/vendors on campaign initiatives.
• Provide continual keyword, targeting and other account maintenance.
• Implement, track, and adjust budgets and bids for paid search campaigns, both manually where applicable, and via AI tools such as Adobe Advertising and Google AdWords.
• Prepare and facilitate presentations to business line leaders on performance of campaigns.
• Responsible for responding to business line leaders' requests within limited timeframes.
• Devoted to getting results that are timely and accurate requiring critical analysis and providing solutions and recommendations on a scheduled and ad hoc basis with close follow-up and limited delegation.
• Communicates key marketing information to in-house and external creative teams as well as e-business departments.
• Manages and traffics all SEM marketing jobs; ensuring timely and cost-conscious project completion.
• Measures the effectiveness of marketing strategies.
• Analyze and report on campaign results, identify trends and create strategic recommendations for optimization of spend and conversion performance.
• Communicates and presents these results to team members and internal clients alike.
• Seeks and provides information to help business lines determine their place in the market.
• Understand customers and competitive sets.
• Works with marketing team and business line management, as needed, to define creative strategy and success metrics.
Requirements
• Must be able to commute to Garden City, New York
• Bachelor's Degree Marketing or related field required or 6-8 years of additional relevant experience in lieu of degree
• 3+ years Holistic SEM management (agency or client) required
• 1+ years Experience in Adobe Advertising preferred
• Mastery of Search tools including Google Ads, Google Analytics and Microsoft Advertising (Bing Ads)
• Familiarity working with SA360/DCM/Floodlight or similar
• Proficient in text ad development, and knowledge of various paid search ad types
• Experience building, optimizing and reporting on YouTube OLV campaigns
• Experience in digital marketing tactics and measurement
• Encourage, build, and maintain mutual trust, respect, and cooperation with others
• Ability to listen to, understand, and communicate with others by telephone, in written form, electronically, or in person
• Ability to operate a computer with relevant software applications
• Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Ability to apply sound judgement to produce appropriate outcomes to a variety of situations; including high volume and challenging situations.
• Ability to prioritize, organize, and accomplish work to achieve specific goals
• Developing specific goals and plans to prioritize, organize, and accomplish your work
• Google Ad Words Certification Required
• Microsoft Ads Certification Required