Senior Brand Manager – National Media

Job Description: • Own the overall Open Internet strategy for key accounts, including media planning, budget allocation, creative direction, and performance optimization across Google, streaming TV (CTV/OTT), and linear TV • Develop and execute national media campaigns that balance brand-building objectives with performance-driven sales outcomes across Amazon, brick-and-mortar, and DTC channels • Manage substantial media budgets with a focus on efficiency, ROI, and strategic brand growth • Develop and maintain strong relationships with key clients, serving as a trusted strategic advisor on media investment and brand strategy • Build and manage relationships with media partners including Amazon Advertising (streaming TV), The Trade Desk, Roku, Hulu, and traditional linear TV networks • Lead cross-channel attribution analysis to understand how Open Internet investments drive sales across all retail channels (Amazon, B&M, DTC) • Provide ongoing support to other brand managers, developing best-in-class practices for Open Internet advertising • Manage a team up to 3 individuals, indirectly manage other team members working within the POD • Develop comprehensive media strategies that integrate upper-funnel brand building with lower-funnel conversion tactics • Drive media plan development ensuring alignment to brand objectives, budget constraints, and profitability targets • Lead data-driven recommendations using sales data, brand lift studies, attribution modeling, and consumer insights • Manage creative strategy and partner with internal/external creative teams to develop compelling advertising across video and display formats • Utilize insights from multiple measurement sources (Nielsen, iSpot, brand lift studies, retail sales data, data clean rooms, AMC) to optimize campaigns and inform strategic planning • Stay current on emerging platforms, ad formats, and measurement capabilities in the streaming TV and digital video ecosystem Requirements: • Post-secondary education or equivalent experience in Marketing, Advertising, or related field preferred • 10+ years of experience in a combination of media planning/buying, brand management, digital marketing and linear TV planning, buying & measurement • Extensive experience managing large-scale media budgets across multiple channels • Understanding of Google Ads, YouTube advertising, and Google Analytics • Proven experience planning and executing streaming TV campaigns through platforms such as Amazon Advertising, The Trade Desk, Roku, Hulu, and other major networks • A respected and trusted leader with a proven track record of achievement in media strategy and execution • Strong analytical skills with experience using media measurement tools (Nielsen, iSpot, brand lift studies, attribution platforms) • Experience with programmatic advertising and DSP platforms • Strong written and verbal communication —synthesizing data from multiple sources and communicating insights to clients in a meaningful, actionable way • Interpersonal savvy with the ability to effectively work with and connect with clients, media partners, and cross-functional teams • Experience managing and developing direct reports preferred Benefits: • Medical • Dental • Vision • Bonus • PTO • 401K