Conversion Rate Optimization Specialist, DTC ECommerce
Full Time, Remote
$4,000 to $5,000 USD per month
We’re a fast growing DTC bourbon subscription brand looking for a highly execution focused CRO Specialist to own testing and optimization across our conversion funnel.
This is not a traditional design role. We’re looking for someone who can independently spot opportunities, build landing pages in Replo, launch experiments, analyze results, and continuously improve funnel performance through disciplined testing.
What You’ll Own
You’ll be responsible for conversion optimization across the full pre purchase funnel, including:
Landing pages
Homepage
Quiz flows
Product detail pages
Collection pages
Cart
Checkout
You’ll take ownership from strategy through execution, including hypothesis development, experiment setup, analysis, and documentation.
Key Responsibilities
Own conversion optimization across the full customer funnel
Design, build, and launch landing pages and test variants directly in Replo
Develop and prioritize an ongoing A/B testing roadmap
Analyze performance data using GA4, Triple Whale, Hotjar, and related tools
Define testing hypotheses, KPIs, sample sizes, and success criteria before launch
Document insights, wins, losses, and learnings to build a repeatable testing system
Optimize post purchase conversion opportunities including upsells, order bumps, and on site email capture
Requirements
3+ years of experience in CRO, growth, or performance marketing
Hands on experience building pages
Strong understanding of A/B testing methodology, statistical significance, MDE, and conversion analysis
Ability to independently manage testing from strategy through implementation
Experience working with DTC ecommerce brands
Familiarity with key ecommerce metrics including CAC, AOV, LTV, and CVR
Strong written English and ability to work asynchronously in a remote environment
Nice to Have
Subscription ecommerce experience
Experience with Recharge, Klaviyo, or Octane AI
Experience optimizing quiz funnels
What Success Looks Like in the First 90 Days
8 to 12 experiments launched and analyzed
12 to 20 landing pages and iterations shipped
A documented testing backlog and learning system established
Measurable improvement in funnel conversion performance
Compensation & Details
$4,000 to $5,000 USD per month
Full time remote
Must have at least 4 hours of overlap with US Eastern Time
Direct collaboration with founders and growth leadership
Important
Please do not apply unless you can provide:
Examples of the last 3 A/B tests you ran, including hypothesis, sample size, and results
Have not Launched any Landing Page
How to Apply
Please send the following:
A testing log or case study featuring at least 5 A/B tests
Links to 5 live landing pages you personally built
A short Loom walkthrough of walkthru of whiskeylibrary.com
Your monthly rate expectation
Your earliest available start date
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