Senior Growth Marketer - SEM

About the position Vogo is seeking a highly skilled, hands on, detail-oriented Senior Growth Marketer - SEM to help scale our global paid search programs. This role requires a unique blend of high-level strategic thinking and roll-up-your-sleeves execution. You will play a key role in driving VacationRenter’s growth and shaping the acquisition roadmap, while simultaneously thriving in the day-to-day details. This is a deeply hands-on position for someone who enjoys building campaigns from the ground up, optimizing at a granular level within the platforms, and driving tangible performance improvements through rigorous testing and analysis. Day-to-day, you will be responsible for managing and scaling campaigns, constantly identifying new opportunities for efficiency and growth, and partnering cross-functionally with Product, Engineering, and Business Intelligence. The ideal candidate brings deep paid search expertise, sharp analytical skills, and a proven track record of driving impactful results within complex, high-volume accounts. Responsibilities • Drive a performance-based search marketing strategy across domestic and international markets, managing high-volume campaigns in English and local languages. • Own the day-to-day granular account structure—including campaigns, ad groups, keywords, and creatives—building for both immediate performance and long-term scalability. • Continuously monitor and analyze campaign data to pinpoint and implement optimization opportunities across bidding, targeting, and creative assets to maximize ROI. • Actively champion the use of AI tools and modern automation to streamline workflows, accelerate testing, and improve campaign efficiency. • Contribute directly to the evolution of our internal tooling. • Proactively identify and execute on opportunities to profitable growth from paid search. • Dive deep into large, complex datasets to uncover hidden trends, translating raw numbers into clear, execution-ready strategies. • Partner closely with Product, Engineering, and BI teams to implement product improvements, build robust testing frameworks and drive holistic performance improvements across the user journey. Requirements • BA/BS degree or equivalent practical experience • 5+ years of search engine marketing experience (Google, Bing) • Previous experience using bulk management tools such as (Google Ads Editor/Microsoft Ads Editor) as well as platform specific tools • Strong proficiency in spreadsheets (vlookups, pivot tables, etc.) • Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms • Demonstrated experience creating and optimizing successful marketing campaigns • Complex advertising account management experience • Strong attention to detail and highly adaptable • Self-starter who will thrive in an ambiguous startup environment • Competitive, entrepreneurial mindset Nice-to-haves • Experience working in a high-growth startup environment • Background in the travel industry • Proven expertise in leveraging advanced AI tools, platforms, and workflows • Prior experience working on search experience products • Proficiency in campaign translation and localization • Experience with marketing attribution modeling Benefits • Competitive salary + equity • Top-tier laptop provided • 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans • 401(k) with company match • Unlimited, guilt-free vacation days • Annual wellness stipend (gym + other wellness activities) • Monthly house cleaning stipend • Annual travel allowance • Monthly cell phone & internet usage stipend • Charity donation company match • Employee referral bonus • Team offsites/activities