Senior Marketing Operations Manager

At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences. OneSpan is seeking a highly strategic and hands-on Senior Manager, Marketing Operations to support and scale our global go-to-market infrastructure across Digital Agreements and Security business lines. This role will be responsible for owning critical marketing and revenue operations systems, lead management architecture, routing frameworks, enrichment processes, conversational marketing operations, and scoring methodologies that directly impact pipeline generation and sales efficiency.  This position sits at the intersection of Marketing, Sales, Revenue Operations, and Business Systems, serving as a key operational leader responsible for optimizing lead flow, improving data quality, accelerating speed-to-lead, and enhancing overall GTM execution.  The ideal candidate combines deep technical expertise across the modern MarTech stack with strong analytical thinking, process optimization experience, and the ability to operate cross-functionally in a fast-paced B2B SaaS environment.  Marketing & Revenue Operations Ownership  Own and optimize global lead, contact, and account lifecycle processes across Salesforce, Marketo, LeanData, RingLead, Qualified, and ZoomInfo  Manage and enhance lead routing, account matching, assignment logic, and territory alignment frameworks  Partner with Sales leadership, Demand Generation, and Sales teams to improve pipeline velocity and lead conversion performance  Support GTM scalability through automation, governance, and process standardization initiatives  Lead Management & Routing  Own LeanData routing graphs and lead/account matching logic across global sales teams  Maintain and optimize lead-to-account matching, deduplication, and enrichment workflows  Continuously improve speed-to-lead processes and inbound lead qualification frameworks  Support account segmentation and ICP-based routing strategies  Data Quality & Enrichment  Manage RingLead enrichment workflows, account tagging, normalization, and data governance initiatives  Oversee ZoomInfo integrations and enrichment processes within Salesforce and Marketo  Monitor and improve data hygiene, completeness, and account/contact integrity  Partner with IT on data architecture and system integrations  Conversational Marketing & Engagement Operations  Own operational administration and optimization of Qualified Chat, Drift Email, and conversational marketing workflows  Support chatbot routing, engagement logic, meeting booking workflows, and SDR handoff processes  Optimize buyer engagement experiences across web and inbound channels  Scoring & Funnel Optimization  Manage lead and contact scoring models aligned to buying intent, engagement signals, ICP fit, and funnel stages  Partner with Marketing and Reveneu Ops leadership to refine MQL qualification criteria and conversion optimization strategies  Analyze funnel performance and identify opportunities to improve lead quality and sales acceptance  Reporting & Analytics  Support operational reporting and KPI visibility across marketing funnel performance, routing efficiency, conversion rates, and engagement metrics  Partner with BI and IT teams on dashboards and operational analytics  Assist with BI reporting validation, troubleshooting data discrepancies, and validating operational reporting outputs across Salesforce, Marketo, and integrated GTM systems  Identify trends, gaps, and optimization opportunities through data analysis   Qualifications  6+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization  Deep hands-on expertise with Salesforce and Marketo  Experience building and managing lead routing frameworks, scoring models, and enrichment workflows  Strong understanding of lead lifecycle management, funnel operations, attribution, and GTM processes  Experience partnering cross-functionally with Marketing, Sales, SDRs, Product Marketing, and IT  Analytical mindset with strong troubleshooting and process optimization capabilities  Excellent communication and stakeholder management skills  Ability to balance strategic initiatives with hands-on operational execution  Strong experience administering and optimizing:  LeanData  RingLead   Salesforce  Salesloft  Marketo  Qualified Chat  ZoomInfo   Drift Email or similar conversational engagement tools  Preferred Qualifications  SQL knowledge and experience working with BI/reporting validation processes strongly preferred  Ability to troubleshoot data discrepancies and validate reporting outputs across integrated systems  Familiarity with Tableau, BI/reporting tools, or data warehouse environments  Experience supporting both inbound and outbound GTM motions  Familiarity with attribution modeling and account-based marketing frameworks  Experience working in global B2B enterprise software organizations   Why Join OneSpan  This role offers the opportunity to directly influence the scalability and effectiveness of OneSpan’s global revenue engine. You will play a critical role in shaping operational strategy, optimizing GTM infrastructure, and driving measurable business impact across Marketing and Sales.  Salary: $150,000 - $170,000 (depending on experience and qualifications) #LI-HW1 #LI-Remote