About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We are looking for a high-level Meta Ads strategist to take full ownership of performance for a growing portfolio of insulation and home improvement businesses. This is not a generalist role or a position for beginners; we need a specialist who understands the nuances of high-ticket lead generation and the home services vertical. You will be responsible for driving qualified applications and booked inspections, managing client relationships directly, and ultimately transitioning into a leadership role as the team expands. If you have a "foundership" mentality and a proven track record of scaling accounts through rigorous testing and data-driven execution, we want to hear from you.
Key Responsibilities
- Manage and optimize Meta ad campaigns for a portfolio of 10+ active client accounts.
- Build, test, and iterate on lead gen, VSL, and booked-call funnels to maximize conversion.
- Own the client relationship entirely, leading weekly reporting calls and providing clear, actionable insights.
- Collaborate directly with leadership to develop aggressive ad creative, including hooks, angles, and copy.
- Monitor budgets, pacing, and delivery to ensure efficient scaling and ROI.
- Identify underperforming metrics before they become issues and pivot strategies autonomously.
- Document and systematize internal processes to prepare for the onboarding of junior media buyers.
- Stay ahead of platform changes and algorithm shifts to maintain a competitive edge for clients.
Requirements
- Proven experience managing $30k–$100k+ in monthly Meta ad spend across multiple accounts.
- Specific experience in the Home Services, Home Improvement, or Contractor verticals.
- Deep understanding of high-ticket, considered-purchase sales cycles and lead quality optimization.
- Track record of scaling campaigns profitably while maintaining a structured testing methodology.
- Extreme ownership mentality: you are proactive, not reactive, and take pride in account performance.
- Excellent communication skills with the ability to lead client calls independently without hand-holding.
- High level of data literacy and the ability to translate complex metrics into simple business outcomes.
- Experience mentoring or reviewing the work of junior media buyers.
- Background in developing VSL (Video Sales Letter) funnels for lead generation.
- Previous experience in a leadership or "head of" role within a performance agency.
- Deep technical knowledge of tracking, attribution, and CRM integrations.
Benefits
💻 Fully Remote: Work from anywhere with international teams
🧭 Ongoing Support: Receive guidance from before and after placement
💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals
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