**Unlock the Secrets of Scalable Growth with careerzynith**
At careerzynith, we're revolutionizing the wellness space by combining nature, science, and performance marketing to solve real problems. As a fast-scaling, science-backed Direct-to-Consumer (DTC) brand operating across Europe and the US, we're on a mission to make a lasting impact. Our growth strategy is driven by bold creative, rapid testing, and full-funnel systems designed for long-term profitability. We move fast, own results, and operate with a clear focus on customer value.
**Join Our High-Performance Team**
We're seeking a top-1% paid-social strategist to lead performance across Meta (Facebook & Instagram) and TikTok Ads, spanning five ad accounts. As a Senior Paid Social Strategist, you'll be responsible for architecting full-funnel systems, influencing creative execution, and building acquisition systems that scale – not just campaigns that perform short-term. If you're a seasoned expert with a passion for growth hacking and a knack for building systems that last, we want to hear from you.
**About the Role**
As a Senior Paid Social Strategist at careerzynith, you'll be part of a high-performance team that's dedicated to driving real outcomes. Your primary responsibilities will include:
* **Leading Paid-Social Acquisition Strategy & Execution**: Develop and execute paid-social acquisition strategies across Meta and TikTok, including prospecting, remarketing, catalog/dynamic ads, Spark/UGC collaborations, and more.
* **Architecting Advanced Full-Funnel Systems**: Design and iterate on advanced full-funnel systems that leverage User-Generated Content (UGC), in-house high production, advertorials, comparison pages, and high-intent landing pages.
* **Scaling TikTok as a Core Acquisition Channel**: Manage creative angles, audience testing, sequencing, and performance on TikTok, working closely with our in-house video team to define briefs and iterate on winning hooks.
* **Building and Scaling High-Budget Systems**: Develop and scale high-budget systems (≥ €500 K/mo) for both broad-reach and niche-interest segments, balancing efficiency with volume.
* **Analyzing Performance and Translating Insights**: Analyze performance at a deep level, from thumb-stop ratio to 28-day blended MER, and translate insights into decisive growth actions.
* **Collaborating Across Teams**: Work closely with our growth, creative, and CRO teams to ensure paid social supports every customer touchpoint (email, organic, CRO, retention, affiliate, search).
**What We're Looking For**
To succeed in this role, you'll need:
* **4+ Years of Experience**: Owning and scaling a single brand with ≥ €500 K/mo in combined Meta & TikTok ad spend.
* **Mastery of Meta Ads Manager and TikTok Ads Manager**: Deep knowledge of pixel/server-side tracking (CAPI, Events API).
* **Proven Record of Systematic TikTok Scaling**: Beyond views, into CAC-positive acquisition, with clear audience logic and creative sequencing.
* **Demonstrated Ability to Engineer Bullet-Proof Account Structures**: Maximizing data consolidation while preserving test velocity.
* **Experience Building Full-Funnel Strategies**: A proven track record of developing and executing full-funnel strategies.
* **Hacky and System-Oriented**: A knack for building acquisition machines from scratch, not copying best-practice playbooks.
* **Creative-Strategist Mindset**: Ability to brief, critique, and iterate on videos, hooks, and ad-level storytelling with ease.
* **Extremely Organized, Data-Focused, and Thriving in Fast-Moving Environments**: A passion for working in high-performance environments.
**Preferred Qualifications**
* **Hair Growth, Skincare, or Supplement Experience**: Understanding the trust and credibility levers that drive long-term conversion.
* **Based in or Overlapping with European Time Zones**: Ability to work in a European time zone.
**Apply If You...**
* **Are Ready to Fully Commit to One Team**: Own the entire paid-social channel and drive growth.
* **Understand How to Guide Users from First Swipe to Final Conversion**: Across multiple platforms.
* **Love to Build Things That Last**: Systems that compound and creatives that scale, not just platform optimizations.
* **Want to Work in a High-Performance, No-Nonsense Team**: Focused on real outcomes.
**How to Apply**
To apply for this exciting opportunity, please include:
* **A Short Paragraph Describing a Complex Funnel or Scaling Project**: You led on Meta and/or TikTok.
* **A Portfolio or Summary of the Accounts, Budgets, and Strategies**: You have managed.
* **Your Availability and Current Time Zone**: We're looking for someone who can commit fully to our team.
Don't miss this chance to join a high-performance team that's changing the game in the wellness space. Apply now to become our Senior Meta & TikTok Growth Strategist – Full-Funnel Paid Social Architect at careerzynith.
Apply Job!