This is a remote position.
Mission:
Own and scale profitable customer acquisition on YouTube and Google Ads across multiple geos and accounts for a video-heavy, direct-response funnel.
Key Responsibilities:
- Plan, launch, and optimize YouTube & Google campaigns (Video, Search, Performance Max, Display) across several markets and accounts.
- Design account and geo structures that de-risk platform bans/suspensions and enable clean scaling.
- Build and run systematic creative tests (hooks, scripts, thumbnails, formats) and landing page/funnel tests.
- Monitor performance daily, diagnose issues quickly, and propose clear actions based on data.
- Collaborate with creative, CRO, and tracking/engineering teams to improve targeting, attribution, and funnel performance.
- Stay current on platform policies to minimize disapprovals and compliance risk.
Requirements:
- 4+ years running YouTube & Google Ads for DTC / info / performance marketing.
- Proven track record scaling to high 5-figure or 6-figure monthly budgets per account while hitting ROAS/CAC targets.
- Experience working with multiple ad accounts, pixels/conversion tracking setups, and multi-geo structures.
- Strong analytical skills (comfortable in spreadsheets, dashboards, cohort views, experimentation frameworks).
- Deep understanding of creative strategy for YouTube (direct-response video, hooks, retention, CTAs).
- Sharp, independent thinker: able to propose strategy, not just “run what’s given.”
- Comfortable working remote with asynchronous communication and clear written updates.
Screening Questions:
To be considered for this role, please provide detailed answers to the following questions:
1. In the last 12 months, what was the largest monthly ad spend you personally managed on YouTube/Google?
- Please include: platforms (YouTube vs Search/PMAX), geos, and typical ROAS/CAC.
2. Share 1–2 examples (brief) where you scaled an account from X to Y spend while maintaining or improving ROAS.
- What changed because of you?
3. What types of offers/funnels have you worked with most (ecom, info, lead gen, etc.), and which do you understand best? Why?
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