Basic Function
The Senior Product Marketing Manager, Go-to-Market owns the end-to-end go-to-market strategy and execution for assigned platform areas, from product conception through market adoption. This role leads cross-functional GTM planning and launch execution, orchestrates positioning strategy with Product Marketing Managers and supporting teams, and drives measurable revenue impact. The Senior PMM – GTM is the quarterback of the GTM process—ensuring strategic direction aligned to commercial outcomes, and holding accountability for launch success and revenue contribution.
Essential Functions and Responsibilities
Own end-to-end go-to-market strategy and execution for assigned platform areas, from product conception through adoption, driving cross-functional alignment and commercial outcomes.
Partner with Product to define positioning strategy, messaging frameworks, and competitive positioning that inform all GTM execution.
Lead cross-functional GTM planning with Product, Sales/CX, and Marketing - translating product roadmaps and market insights into commercially impactful programs.
Direct and execute sales enablement strategy—building, managing, and continuously optimizing the enablement library including pitch decks, ROI calculators, competitive battle cards, objection-handling guides, demo scripts, and solution briefs.
Develop and deliver internal training and sales kickoffs to equip Sales and Client Success teams on new products, positioning updates, and competitive dynamics.
Define and track GTM KPIs including pipeline contribution, win rates, deal velocity, sales enablement adoption, and content utilization..
Mentor and collaborate with PMM and supporting teams on GTM strategy, competitive positioning, and best practices in launch execution.
Perform other duties as assigned.
Physical Demands
While performing the duties of this Job, the employee is regularly required to sit; use hands to type, handle, or feel and talk or hear. Specific vision abilities required by this job include close vision. Ability to occasionally lift/move up to 25 pounds. Individuals with a disability who are otherwise able to perform the essential functions of the job may request reasonable accommodation through the Human Resources department.
Position Specifications
Education
Bachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experience
MBA or equivalent experience preferred
Experience
6–9 years of product marketing experience in B2B SaaS required, with at least 2 years in a senior or lead PMM capacity
Fintech, financial services, or banking technology experience strongly preferred
Demonstrated expertise developing and executing go-to-market strategies for complex, multi-stakeholder software solutions
Track record building high-quality sales enablement programs that measurably improve sales productivity and win rates
Proven ability to lead cross-functional teams and drive organizational alignment on GTM strategy
Knowledge, Skills, & Abilities
Expert-level command of product marketing disciplines: positioning, messaging, competitive strategy, persona development, and launch execution
Strong ability to drive cross-functional alignment across Product, Sales, and Marketing in a fast-growth environment
Exceptional communication skills—equally adept at executive-level storytelling and detailed content creation
Proficiency with project management and content tools (Asana, Notion, Google Workspace, etc.)
Data-driven approach with experience using analytics to measure and optimize GTM program performance
Deep understanding of financial institution buyer dynamics, including credit union and community bank decision-making processes
Proficiency with Asana and project management tools for orchestrating complex cross-functional initiatives
Travel
Minimal—12 days or less per year for team in-person gatherings (typically 3–4 days each)
LIFE AT LUMIN DIGITAL
Lumin Digital is a trailblazer in digital banking solutions, driven by a unique approach to technology, service, and people. We empower credit unions and banks by creating cutting-edge digital experiences that continuously serve, engage, and grow their membership base — and as a 100% cloud-native company, we're purpose-built to unlock the full advantages of the cloud for financial institutions and their users.
At Lumin, we thrive on curiosity and innovation. Our culture is built on trust in our expertise and decisions, respect for diverse perspectives and talents, and boldness in pursuing new ideas. These values shape a workplace where collaboration thrives, ideas flourish, and new possibilities are discovered every day. We encourage our team to explore, experiment, and challenge the status quo — because continuous improvement isn't just a goal, it's how we operate.
Benefits Include We take care of our people with medical, dental, and vision insurance, a 401(k) with company match, flexible PTO plus 12 paid holidays, paid sick leave, and paid parental and family leave. We also offer a lifestyle spending account, tuition reimbursement, and a cell phone stipend. Additional details are provided during the interview process.
Lumin Digital is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity, or any other legally protected basis. For more information, visit .
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