Sokal is a company focused on providing SEO strategies for automotive businesses across the United States. The SEO Coordinator will support these strategies by conducting keyword research, managing website content, and analyzing SEO performance to improve clients' organic presence in search engine results.
Responsibilities
- Conduct keyword research and competitive analysis
- Conduct metadata optimizations
- Google Business Profile management
- Maintain, proof, and write efficient website content pages that properly utilize SEO best practices
- Stay up-to-date on relevant SEO industry best practices while looking for ways to improve the overall effectiveness
- Utilize various tools like Google Analytics, Google Search Console, and SEMRush to monitor organic performance and conduct performance analysis
- Create monthly SEO performance reports and communicate findings and strategies to Account Managers and clients
- Conduct Technical SEO Audits (reviewing error reports in Google Search Console, Screaming Frog, SEMRush, etc.)
- Connect with Website Team and Account Management Team as needed to ensure the ease of workflow along with the timely completion of all projects
- Monitor internal ticketing system for updated project tasks, which are assigned by the SEO Manager
- Ability to communicate SEO ideas to both experts and non-experts
- Strictly adhere to calendar deadlines
Skills
- 1 year of experience in the SEO industry
- Bachelor's degree in a related field or equal years of experience to demonstrate the necessary competencies required for the position
- Strong analytical skills with extreme attention to detail
- Advanced copywriting/copy editing skills
- Beginner/Intermediate understanding of analysis tools such as Google Analytics, Google Search Console, and SEMRush
- Account management/client-facing experience
- Must be a team player in all avenues
- Superior time and task management skills
- Strong desire to learn along with an eagerness to interface with new technologies
- Some knowledge of CSS3 and HTML5 preferred
Company Overview
Sokal is a design company. It was founded in 2010, and is headquartered in Huntersville, North Carolina, USA, with a workforce of 51-200 employees. Its website is https://www.gosokal.com/.