WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.WhatsApp is looking for a Social Manager to develop and execute WhatsApp’s social strategy within the newly formed Content Studio at Meta. This role will be responsible for leading strategic development and execution of social content across all of WhatsApp’s platforms that support and build the WhatsApp brand in the eyes of its users and communities across the globe. WhatsApp’s social content covers a broad range, from editorial series to product launches to social adaptations of integrated campaigns and talent/influencer partnerships. This individual will have proven experience in developing social and editorial strategy, leading creative development, and partnering closely with cross functional teams. You will work with multiple internal teams (internal creative teams, communications, policy and consumer operations) as well as external vendors (e.g. creative, content and influencer agencies). You will focus on ensuring everything WhatsApp publishes on its social channels is aligned to the social strategy and platform best practices, as well as building external fame and visibility for our initiatives.The ideal individual for this role has a strong background in developing social-first editorial strategies and creative, a deep understanding of the cultural landscape, a unique passion for problem-solving, collaborating cross-functionally, and developing content that sparks conversation.This person will also be expert at relationship building: open, tenacious, curious, and a champion for this program of work. Previous experience will have covered social content and multi-channel communications planning, using data to identify cultural insights and build compelling strategies for our community content.
Social Manager, WhatsApp Responsibilities:
• Oversee and manage the execution of the social strategy and content in partnership with internal and external creative and content teams.
• Ensure all social content is aligned to WhatsApp’s global social strategy and best in class social campaigns, delivering creative and culturally impactful content and initiatives.
• Partner with Brand marketing, Insights, Analytics, Communications and Media Delivery teams to ensure all initiatives are grounded in a solid base of community understanding and structured to deliver data-driven results.
• A champion of the WhatsApp brand and community making sure that our editorial agenda is protected and promoted.
• An expert in understanding what works for WhatsApp users and its community, making sure that the content we develop has the greatest impact and resonance.
• Analysis of cultural, community, media and market trends to inform strategic and creative development for content.
• Support approach for moderation working with our external partner, reinforcing tonal guidelines, response framework and measurement.
Minimum Qualifications:
• 5+ years of social and content experience for global brands
• An understanding and appreciation of culture and the unique role WhatsApp plays in culture across various geographies.
• A user of WhatsApp who understands the value it plays in users lives.
• Experience working with consumer-facing brands that have large (1M+ followings on social platforms)
• Hands-on experience developing and executing creative, innovative, integrated social content .
• Experience collaborating within dynamic and matrixed organizations.
• Proven strategic experience designing and delivering impactful marketing solutions.
• Experience building, inspiring, and leading happy and productive teams.
• Thrive in a self-starter, fast-paced and changing environment.
• Proven creative sense and communication skills.
• Experience presenting to large audiences and to senior leadership stakeholders.
Preferred Qualifications:
• Experience in social listening, building social performance recaps and community management
• While not mandatory, experience outside the US is preferred.
• Experience with crisis management and crisis response
• Creative/content/social agency experience
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