Sr. Director, Organic Growth

Senior Director Organic Marketing (SEO, AEO, GEO) Roles & Responsibilities Overview Vuja Dé Digital is seeking a Senior Director of Organic Marketing to develop an organic search department focused on client fulfillment, tactical innovation, and scaling growth. This role is accountable for delivering best practices across: • Traditional search engines: Google, Bing, YouTube, Amazon, App Stores • AI-powered search and answer experiences across ChatGPT, Gemini, Claud, Co-Pilot • Strategic Cross-Channel Coordination • Internal Operations Management • Department Growth Road Mapping This role will operate as an executive-level, client-facing growth leader, responsible for turning organic into a measurable business driver—not a traffic channel or content function. Additionally, this role will be responsible for department growth and management as a line of business. What You’ll Own 1. Organic Growth as a System • Define and lead clients facing end-to-end organic growth strategies centered around primary and secondary KPIs: • Awareness • Traffic • Revenue • Build SOPs that allow for systematic deployment of organic search tactics that act as a compounding system across tech, content, and linking best practices. • Integrate organic into broader media and analytics ecosystems while developing a reporting system that accounts for incremental analysis. Expectation: Organic is planned with the same rigor as paid media—forecasted, prioritized, and accountable. 2. Search & AI Discovery Strategy • Own how companies show up across brand and non-branded searches: • Google Search (traditional + AI-driven results) • Secondary search engines • AI-powered answer experiences • Emerging generative discovery environments • Develop strategies that ensure: • Client sites are compliant with technical best practices • Content is discoverable, interpretable, and usable by both search engines and AI systems • Brands are represented accurately and competitively in AI-generated responses • Lead SEO as both: • Demand capture (existing intent) • Demand creation (shaping discovery) • Oversee: • Technical SEO (crawlability, indexation, site architecture) • Content strategy tied to intent + business value • Internal linking and authority development • External Linking coordination • Organic Social integration 3. Content & Authority Ecosystem • Architect content systems that: • Build topical authority • Support full-funnel user journeys • Drive measurable business outcomes • Can be leveraged across organic channels • Extend beyond on-site content into: • PR, partnerships, and off-site authority signals • Distribution strategies that influence discovery 4. Measurement & Business Impact • Define how organic contributes to: • Revenue and lead generation • Blended CAC efficiency • Assisted conversions and incrementality • Partner with analytics to: • Integrate organic into attribution models • Connect performance to real business outcomes Aligned with Vuja Dé’s philosophy: Marketing success is measured by business outcomes—not proxy metrics 5. Client Leadership • Serve as the organic growth director in client engagements by managing client relationships and being a strategic partner • Deliver complex search and AI concepts into: • Clear strategies • Actionable plans • Business implications • Lead with conviction and ownership, not passive recommendations 6. Cross-Channel Integration • Partner with: • Paid Search → shared intent and keyword strategy • Programmatic → audience and contextual signals • Analytics → measurement frameworks • Web Development → development integration into SEO • Organic Social→ Leverage all social channels to boost organic visibility • Ensure organic is embedded within Vuja Dé’s See → Think → Plan → Do → Learn system What Success Looks Like Within 6–12 months: • Organic is positioned as a core growth driver, not a support function • Clients understand how organic impacts revenue—not just traffic • Vuja Dé has a clear, differentiated POV on search in an AI-driven world • Organic is integrated into media planning and forecasting Ideal Candidate Profile Experience • 7+ years in SEO and/or organi Apply tot his job Apply To this Job