Join Target's OBPDP team as a Trend + Concept Designer in creating the next generation of original and market-leading designs. This position offers an exciting opportunity for influential trend research and innovative concept development, which will shape Target's Owned Brands.
Overview
As a Trend Designer, you will lead the research, reporting, and conceptual direction of emerging trends for Target-owned consumer products. Within the Product Design Team, you will have an opportunity to impact the FUN 101 portfolio: Consumer Electronics, Sporting Goods, Travel, and Toys, through identifying emerging trends, guest needs, and white space market opportunities.
Responsibilities
- Develop and present compelling visual trend materials and brand concepts to meet Target standards in style, quality, performance, and value.
- Maintain continued research of market trends, balancing data-driven insights with creative intuition
- Partner with Trend Team to drive merchant counterparts and cross-functional design partners through Macro Trend reporting
- Lead the development of concept for assigned brands/categories
- Survey competitive landscape for best in class products to identify white space
- Demonstrate strong knowledge of Target's Owned Brand Portfolio and national brand positioning
- Create and maintain ROI data while understanding financial impacts
- Coach and develop associate designers & team members
- Synthesize complex information and communicate appropriate levels of detail
- Manage multiple projects while adhering to schedules in fast paced retail environment
Required Qualifications
- 4 yr college degree in Design (industrial, architecture, fashion, graphic design) or equivalent experience
- 4-6 yrs relevant Trend Designer, Concept or Design experience; retail exp preferred
- Excellent trend industry resources and tracking new developments from cultural events through to social media
- Strong communication, presentation, organizational and project management skills
- Demonstrated ability to translate trend information into dynamic visual materials
- Strong design thinking and strategic mindset
- Passion for Design, Technology, Culture and Brand building
- Commercial design and color sensibility
- Self-motivated with ability to work independently
- Strong relationship-building and collaboration skills
- Working knowledge of hard and soft goods manufacturing
- Proficiency in Adobe Creative Suite and Microsoft Programs
- Available for travel as needed
Work Arrangement
This Trend Designer role offers flexible work options:
Remote: Full-time work from home/alternate location with up to 4 annual HQ visits Hybrid ("Flex for Your Day"): Mix of remote and onsite work based on role requirements
Geographic Restrictions: Team Members in Target General Merch Inc cannot work more than 30 days per calendar year in: AL, AR, DE, FL, IN, IA, LA, MD, MS, MO, NC, OK, PA, SC, TN and VA.
Core responsibilities may evolve based on business needs.
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