World Vision Canada is a leading non-profit organization focused on making a difference in the lives of children globally. The UX Researcher will drive experimentation and research initiatives to support the development of innovative solutions, focusing on understanding user needs and providing data-driven insights for product decisions.
Responsibilities
- Plan & run studies across the product lifecycle: discovery interviews, usability tests, surveys, card sorts, diary/experience sampling, fake-door tests, A/Bs, and concept tests
- Analyze data (qual & quant) to extract patterns, size opportunities, and articulate causality vs correlation
- Synthesize & communicate insights into concise readouts, JTBD, problem statements, and decision-ready recommendations
- Market & secondary research: segment scans, competitive/analogous analysis, and trend reviews to inform problem spaces
- Research Operations: recruit participants (incl. diverse and representative samples), manage incentives, maintain consent, and keep a working inventory
- Personas & journeys: co-create and keep current with evidence; link insights to hypotheses and experiments
- Experimentation support: draft hypothesis, minimal tests, success metrics, and help instrument basic analytics
- Partner & influence: collaborate with advisors, designers, developers, and other key WVC stakeholders; advocate for evidence-based decisions
- Ethics & privacy: uphold safeguarding, informed consent, and data-handling standards when researching with vulnerable groups
Skills
- 1-2 years hands-on UX research experience (may include internships, co-ops, lab work, or freelance) in digital products or services
- Working knowledge of core methods (interviews, usability tests, surveys) and basic statistics (sampling, significance, confidence, bias)
- Ability to design a study, write protocols, create discussion guides, and choose the right method for the question/time
- Experience synthesizing into clear insights (findings, implications, recommendations) for non-research audiences
- Familiarity with Figma and at least one research toolset: survey (Typeform/Qualtrics), testing (UserTesting/Lookback), or analytics (GA/Amplitude)
- Strong written and verbal communication; crisp storytelling with visuals
- Commitment to ethical research, safeguarding, and inclusive practices
- Experience with A/B or multivariate tests and experiment design
- Knowledge of Lean Startup, Design Thinking, or agile delivery
- Exposure to market research or segmentation work
- Nonprofit or social impact experience
Benefits
- Health Spending Account
- Up to 6% matched pension contributions
- Parental leave top-up
- Generous paid vacation, sick days, wellness and personal days
- Office closed extra days before long weekends (6x/year)
Company Overview
About Us: As a leading global relief, development, and advocacy organization, World Vision Canada is dedicated to creating lasting change in the lives of vulnerable children, families, and communities worldwide. It was founded in 1957, and is headquartered in Mississauga, ON, CA, with a workforce of 201-500 employees. Its website is https://www.worldvision.ca.