Virtual Assistant (Email Marketing & Book Promotion Specialist)
About the Role
We’re looking for a highly organized and proactive Virtual Assistant to support book launches, email marketing, and promotional campaigns for a growing author brand.
This role is perfect for someone who understands the indie publishing space, is detail-oriented, and can confidently manage tools like MailerLite, BookFunnel, and BookClicker to drive reader engagement and book sales.
Key Responsibilities
Email Marketing (MailerLite)
Set up and manage email automations (welcome sequences, nurture campaigns, launch emails)
Format and schedule newsletters and promotional emails
Segment email lists for targeted campaigns
Monitor performance (open rates, click rates) and suggest improvements
Maintain list hygiene and ensure compliance (unsubscribe links, spam rules)
Book Delivery & Reader Funnel (BookFunnel)
Upload and manage lead magnets and reader magnets
Set up BookFunnel landing pages and download pages
Integrate BookFunnel with MailerLite
Troubleshoot delivery issues for readers
Manage ARC distribution and reader follow-ups
Promotions & Paid Campaigns (BookClicker)
Set up and manage BookClicker ad campaigns
Track performance and optimize campaigns
Coordinate promotional swaps and email promos
Identify opportunities for scaling successful campaigns
Book Launch Support
Execute launch plans (email blasts, promo scheduling, follow-ups)
Coordinate ARC teams and review strategies
Assist with Amazon listing optimization (keywords, categories)
Track launch performance metrics
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