Eva NYC is a beauty company based in Brooklyn that creates clinically proven hair products. They are seeking a Brand Coordinator to support growth across their omnichannel business, focusing on brand strategy, paid media, retail performance, and analytics.
Responsibilities
- Support execution and optimization of paid media campaigns across Meta, Google, TikTok, and emerging platforms
- Partner with agencies to analyze performance and optimize toward ROAS and traffic goals
- Collaborate with Creative and Social teams to test and iterate on messaging, formats, and content
- Contribute to a culture of testing and learning across channels
- Synthesize data across paid media, POS, social, and competitive sources into clear, actionable insights
- Analyze performance vs. prior periods, forecasts, and benchmarks to identify growth opportunities
- Support development of reporting and presentations for internal stakeholders
- Connect paid media and marketing efforts to retail outcomes, helping inform go-to-market strategies
- Support reporting across both DTC and retail channels to provide a holistic view of performance
- Analyze performance across organic social, influencers, and content platforms
- Evaluate engagement metrics and content effectiveness to inform creative and media strategies
- Help identify opportunities to drive awareness, traffic, and conversion across the funnel
- Support innovation and new product initiatives through research, competitive analysis, and performance insights
- Contribute to brand calendar planning across launches, campaigns, and retail moments
- Collaborate cross-functionally with Ecommerce, Sales, Creative, and Analytics to ensure aligned execution
Skills
- 1-3 years of experience in performance marketing, brand, analytics, or related roles within beauty, CPG, or DTC
- Strong understanding of paid media channels (Meta, TikTok, Search); hands-on experience preferred
- Highly analytical with strong Excel skills and ability to translate data into insights
- Curious, proactive, and eager to test, learn, and grow across both brand and performance marketing
- Comfortable working in an omnichannel environment spanning DTC and retail
- Strong communication skills and ability to present insights clearly
- Passion for beauty, haircare, and consumer brands
- Experience with beauty retailers (i.e.Ulta) is a plus
- Experience working cross-functionally with agencies, creative, sales, and product teams
Benefits
- Bonus
- 2-3 days a week onsite
Company Overview
Eva NYC makes products and tools with powerful ingredients and innovative technology, that deliver seriously proven results. It was founded in 2012, and is headquartered in Brooklyn, Connecticut, USA, with a workforce of 11-50 employees. Its website is https://eva-nyc.com.