Thomas Foods International, USA is a leader in premium protein production and distribution, committed to innovation and quality. The Marketing Specialist will support the Marketing Department by managing social media content, creating marketing materials, and collaborating across teams to enhance brand messaging and engagement.
Responsibilities
- Manage monthly social content calendars for:
- Thomas Foods (B2B)
- Thomas Farms (B2C)
- You will:
- Write captions and adapt messaging for each platform
- Leverage data and insights from available sources (Datassentials, Spins, Circana, trade publications)
- Coordinate visuals (photo, video, graphics)
- Schedule and publish content
- Capture photo and video content at company events, promotions, and internal initiatives
- Support recipe, product, and lifestyle content development
- Assist with light video editing, reels creation, or graphic design (experience with Canva or Adobe is a plus)
- Help develop marketing materials for digital and retail channels
- Help identify influencers and creators for Thomas Farms
- Support communication with agencies and external partners
- Support Thomas Farms and Thomas Foods International USA across:
- Instacart and retailer product pages and portals
- Website updates
- Merchandising, selling & in‑store materials
- Help maintain consistent messaging and visual standards across all touchpoints
- Assist various departments in Internal Communications campaigns
- Track basic analytics across social platforms and campaigns
- Assist in building recaps and sharing findings
- Help identify ways to improve engagement and content performance
- Support product development and innovation efforts with insights from data partners
- Partner with Human Resources and external agencies to bring internal branding and employee campaigns to life
- Learn about the business and participate in on-going training and development opportunities
Skills
- Bachelor's degree in marketing, communications, business, or a related field
- 1–3 years of experience in marketing, social media, or content creation
- (new graduates will be considered with relevant internships or hands‑on project experience)
- Strong writing, editing, and storytelling skills
- Comfort capturing photo and video content
- Familiarity with LinkedIn, Facebook, Instagram, TikTok best practices
- Highly organized and detail‑oriented
- Comfortable working across both B2B and B2C channels
- Experience working with influencers or creators
- Basic performance reporting or analytics skills
- Experience working with agencies or vendors
Benefits
- Competitive Compensation Plans
- Comprehensive Insurance Benefits
- Robust 401K Plan
- Employee Development, Continuing Education, Tuition Reimbursement
- Generous Paid Time Off
- Community Involvement Opportunities
- Company Store to purchase our meat at discounts for you and your family
- Myriad of additional employee discounts (cell phone, hotels, airfare, Broadway shows/event tickets etc.)
- Employee Events and Recognition Programs
- Thomas Foods International, USA Swag — it's Lambtastic!
Company Overview
Thomas Foods International USA is a leading importer of globally sourced protein products and a leader in providing the highest quality protein products throughout North America. It was founded in 1988, and is headquartered in Swedesboro, New Jersey, US, with a workforce of 201-500 employees. Its website is https://www.thomasfoodsusa.com.