Time Out is a leading global media and hospitality business that inspires and enables people to experience the best of the city. The CRM Co-ordinator will be responsible for the delivery of global email campaigns, ensuring timely execution and optimization of content to support commercial and editorial revenue streams.
Responsibilities
- Maintain a comprehensive CRM calendar ensuring timely delivery of commercial and editorial email initiatives
- Be responsible for accurate deployment of US and UK email marketing campaigns, including drafting, proofing, render testing and managing edits
- Work closely with the Content team to consistently optimize content selection and the campaign process to ensure you have the most compelling content for our editorial newsletters
- Support the analysis and reporting of email performance and lead improvements based on these findings including A/B testing
- Build and manage end-to-end lead acquisition initiatives such as competitions, surveys and web forms
- Work with internal commercial and editorial stakeholders to ensure planned content activity is accurately executed and measured
- Report on campaign performance and results, make recommendations to optimize customer engagement
- Manage audience segmentation based on attributes and behavior, including custom audiences tailored for each commercial send
Skills
- Previous experience or degree in a relevant field
- 1+ years experience building emails in CRM Marketing platforms using WYSIWYG email builders, basic HTML and CSS a plus
- Ability to maintain accuracy and consistency across repetitive tasks in a fast-paced environment
- Analytically minded, with an ability to use data to verify content hypotheses and communicate data findings to non-technical stakeholders
- Self-starter with ability to work independently and identify and problem-solve when novel issues arise
- Excellent communication skills, comfortable asking questions and sharing feedback with stakeholders at all levels
Benefits
- Hybrid 2 days in-office, 3 days remote
Company Overview
Time Out Group is a global brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. It was founded in 1968, and is headquartered in London, England, GBR, with a workforce of 201-500 employees. Its website is http://www.timeout.com.