Essex Property Trust is a company dedicated to providing great communities for living, working, and investing. The Specialist, Community Marketing supports the execution and optimization of marketing programs within the Essex portfolio, focusing on implementing marketing initiatives and tracking performance metrics to drive traffic and customer engagement.
Responsibilities
- Serve as regional portfolio marketing 'expert.'
- Review weekly traffic, exposure, and occupancy reports to proactively identify where help is needed for community to achieve performance goals
- Execute community and regional marketing tactics and campaigns
- Ensure marketing tactics are optimized and provide incremental support as needed
- Support asset positioning, naming and messaging
- Identify and provide gap analysis for assigned portfolio
- Ensure lease-up targets are met on time and on budget
- Shop competitors and conduct analysis to determine key points of difference and areas of opportunity
- Tour communities and make recommendations to improve onsite branding and lead conversion
- Oversee onsite use of marketing resources, including graphics, signage, collateral and brand standards
- Contribute to centralized reporting of community visits, observations and other relevant community information
- Keep top talks and other community research and data up to date
- Provide regional perspective to the larger cross-functional marketing team
- Perform other duties and special projects as assigned by supervisor
Skills
- Bachelor's degree (B.A./B.S.) from a four-year college or university in Marketing, Communications, Business Administration, or related field
- 1-2 years of work experience in a corporate setting or similar internship experience
- Good verbal and written communication
- Orientation and commitment to exceptional customer service
- Strong attention to detail and follow-through
- Outstanding organization and time management skills
- Proven ability to manage multiple projects and work well under time and other constraints
- Strong analytical and decision-making skills
- Expertise in Microsoft Office Suite: Word, Excel, PowerPoint
- Outstanding presentation, written and verbal communications skills
- Team player and collaborator, with a belief in the importance of transparency and sharing
- Strong can-do attitude. Ability to pivot as needed
- Takes ownership and initiative to drive projects through to completion
- Professional demeanor, positive approach, sense of humor
- Desire for growth and development
- Multifamily real estate experience preferred
Benefits
- Competitive salaries
- Experience career growth
- Eligible for benefit packages that include medical, dental, vision, paid parental leave, 401k employer match, excellence rewards, wellness programs, and much more
- 12 paid holidays
- 15 PTO days
- Work/life balance is a priority
- Most positions are eligible for a housing discount of 20%
- Eligible to participate in Essex’s discretionary Annual Bonus program that is commensurate with the level of the position
Company Overview
Essex Property Trust, Inc., is a fully integrated real estate investment trust (REIT) that acquires, develops, redevelops, and manages It was founded in 1971, and is headquartered in Palo Alto, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.essexpropertytrust.com.