Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and they are seeking a Product Strategy and Operations Associate to contribute to their advertising portfolio. The role involves defining and scaling new ad experiences, driving launch operations, and ensuring cross-functional alignment to bring solutions to market.
Responsibilities
- Contributed to the definition and positioning of new ad experiences and solutions by researching competitive offerings, advertiser needs, and market dynamics; applying go-to-market frameworks that scale across Roku's advertising business
- Collaborate closely with internal and external partners to drive technical integrations that power Roku’s Ad products
- Partner with Product, Ad Sales, Operations, and Legal to unblock revenue opportunities by addressing compliance, go-to-market, pricing and packaging, and operational challenges
- Manage go-to-market readiness and release management for new ad products within your area, including alpha/beta coordination, commercial packaging, US and international launch support, and sales enablement materials that equip Ad Sales teams from day one
- Monitor post-launch performance against exit criteria, manage day-to-day operational needs, and synthesize market feedback into clear summaries that inform product roadmap discussions
Skills
- Curious about digital advertising and CTV
- Organized in fast-moving environments
- Eager to learn how advertisers and agencies evaluate platforms
- Understand how to translate complexity into clarity
- Thrive in cross-functional settings
- Excited to build the operational muscle behind Roku's advertising business
- Comfortable operating as a directly responsible individual (DRI) for a defined workstream, balancing autonomy with close collaboration with senior PS&O and product leadership
- Analytical and detail-oriented, with an ability to structure ambiguous problems and support data-informed recommendations
- Strong communication skills with the ability to synthesize complex information into clear, actionable outputs
- Collaborative and proactive working style; comfortable navigating ambiguity and managing multiple workstreams simultaneously
- 1–3 years of experience in strategy and operations, management consulting, product marketing, program management, or equivalent practical experience, ideally within digital advertising
- Demonstrated interest and/or experience in advertising experiences, programmatic advertising, and/or advertising data and performance measurement is a plus — along with broader curiosity about digital advertising, ad tech, CTV/streaming, or media, and a willingness to develop deep domain expertise
- Comfortable using AI tools to increase productivity in research, developing presentations and briefing documents, and other professional tasks
Benefits
- Health insurance
- Equity awards
- Life insurance
- Disability benefits
- Parental leave
- Wellness benefits
- Paid time off
- Global access to mental health and financial wellness support and resources
- Healthcare (medical, dental, and vision)
- Life, accident, disability, commuter, and retirement options (401(k)/pension)
- Time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs
Company Overview
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services. It was founded in 2002, and is headquartered in Los Gatos, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.roku.com.Company H1B Sponsorship
Roku has a track record of offering H1B sponsorships, with 6 in 2026, 120 in 2025, 166 in 2024, 81 in 2023, 279 in 2022, 195 in 2021, 107 in 2020. Please note that this does not guarantee sponsorship for this specific role.