Note: The job is a remote job and is open to candidates in USA. Crossmedia is a global media independent agency committed to transparency and innovative connections between brands and people. The Buyer, Paid Search role focuses on developing and implementing SEM strategies, managing digital media campaigns, and collaborating with account and analytics teams to optimize client performance.
Responsibilities
- Assist with the development and implement comprehensive SEM strategies to meet client objectives
- Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM)
- Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms
- Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns
- Utilize strong analytical skills to interpret overall search performance metrics and trends
- Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization
- Implement A/B testing strategies to continuously improve ad performance and ROI
- Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills
- Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance
Skills
- 1.5 - 4+ years experience in paid search. Digital ad agency experience
- Hands-on Keyboard' experience in search management platforms
- Supervise the everyday performance of search engine marketing (SEM) campaigns
- Manage monthly and daily spend activity on your assigned clients (Six Figure Monthly Budgets Preferred – Minimum)
- Plan, coordinate, and administer numerous presentations for your managed accounts
- Lead regular status update calls with clients to ensure optimal performance
- Provide daily, weekly, monthly and yearly reporting & analysis strategy
- Communicate key performance trends to your account lead and clients
- Conduct keyword research to drive new areas of growth for your clients
- Create effective ad copy to produce optimal click through and conversion rates
- Work closely with display and digital marketing teams on development and execution of integrated marketing plans
- Ability to establish relationships with vendors (Google & MSN representatives)
- Strong organizational skills and ability to balance tight deadlines and challenges
Benefits
- Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
- Open/Flexible PTO with US & UK specific policies
- Sponsored healthcare options and agency-wide physical & mental health support
- 401k with company match (USA), and generous Pension (UK)
- Paid sabbatical at significant milestone anniversaries
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan (US)
- Tuition reimbursement
- Learning & Development and training programs
- And burgers – lots and lots of burgers
Company Overview
Crossmedia, Inc. is an independent minority-owned New York City-based communications planning and media services agency. It was founded in 2000, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.xmedia.com.Company H1B Sponsorship
CROSSMEDIA has a track record of offering H1B sponsorships, with 2 in 2021. Please note that this does not guarantee sponsorship for this specific role.